Landing pages are one of the best ways to sell and promote your products online and collect email leads. If you are a non-technical and lack any coding or design skills, then it becomes difficult to make. By default, WordPress itself doesn’t offer much help for creating well-designed landing pages. The default editor is just not well suited for this.
One such landing page builder is Instapage. With Instapage, you can quickly design and publish conversion-optimized landing pages without any help from designers. You don’t need to know any coding either.
In this Instapage review below, I’ll give you a hands-on look at exactly how Instapage works and delve into the question of whether or not it’s the right tool for you.
What is Instapage?
Launched in 2012, Instapage has quickly become one of the leading landing page building software on the market.
Instapage is a cloud service that enables you to build landing pages without knowing how to code. You can design any type of landing page you like with it, but it is definitely geared towards making creating squeeze pages, webinar pages and thank you pages.
Instapage changed their pricing structure as part of their August 2017 update and unfortunately, the service became a lot more expensive.
Instapage has 3 pricing plans. Each plan comes with 200,000 unique visitors a month, 50 published landing pages and 10 team
The Core Plan starts at $79 a month or $69/mo when paid annually and gives you access to most of Instapage’s basic features.
The Optimization Plan starts at $129 a month ($99/mo annually) and it adds everything from the Core Plan, plus A/B split testing, Heatmaps, and Dynamic Text Replacement.
Finally, the Team & Agency Plan starts at $229 a month and gives you access to everything that Instapage offers including 15 sub accounts and branded lead notifications.
Instapage offers a fully functional 14-day free trial as a way to test out the platform. What’s awesome about their trial is that you don’t even have to enter your credit card number to sign up. This removes all the friction from giving Instapage a try.
The Core plan is ideal for bloggers and new digital marketing professionals who are looking for a cheap, reliable landing page software with all the basic features.
The Optimizer plan is ideal for seasoned marketers who are seeking advanced features such as A/B testing and page code editing.
And finally, there is the Premium plan which is ideal for large teams and marketing agencies. Additional features include unlimited client subaccounts, branded lead notifications, and SSL certificates.
Unless you’ve a short term requirement, I’d advise you to opt for annual pricing to save money.
Instapage Key Features
Here are all the key features that you’d be getting with the basic subscription of Instapage:
Mobile-responsive Templates: Instapage offers 100+ customizable, mobile-responsive templates which are designed to increase your conversion rate.
Landing Page Builder: Instapage’s landing page builder is user-friendly, allowing you to easily create and customize beautiful, conversion-friendly landing pages.
WordPress Integration: Powering over 25% of the sites on the internet, it goes without saying that WordPress is an insanely popular CMS. Instapage integrates smoothly with WordPress, allowing you to seamlessly blend your newly-created landing page with your WordPress site.
Countdown Timers: Countdown timers are used on landing pages to convey urgency to drive sign-ups. Instapage allows you to install customizable countdown timers to your landing pages.
PPC Compatibility: Landing page builders and PPC campaigns go hand-in-hand and as such, it’s important that your landing page software is compatible with AdWords in order to improve your campaign performance. Instapage allows you to publish your landing page on a custom domain to make it fully compliant with AdWords policies and offers you advanced campaign management features to optimize your PPC performance.
Building your First Landing Page with Instapage
Now that you know some of the basic features of Instapage, it’s time to create your first landing page.
To do this, you’ll need an active Instapage account or you could simply sign up for a free trial.
You can register for a 14-day free trial of Instapage by clicking here.
Login to your Instapage account and click on ‘Create New Page’.
You can either start from scratch or select from an wide assortment of pre-designed templates. You can preview each template by moving your curser over it and selecting the ‘Preview’ option or you can just click on the one you’d like to use for your campaign and start editing.
The drag-and-drop Instapage editor is extremely simple to use, allowing you to easily edit headlines, paragraphs, buttons as well as add new elements such as countdown timers, forms, etc.
Instapage also gives you to ability to move elements anywhere within the landing page.
Once you’re done editing your landing page, it’s time to publish it. If you’re on professional or premium plan, you can also choose to do A/B testing on your templates to see which one has a higher conversion rate.
Instapage gives you these options when you hit ‘publish’.
If you use WordPress, then you’ll need to install Instapage WordPress plugin on your site. Once it’s installed, you can enter your Instapage account details to integrate your landing page.
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- True drag and drop builder that doesn’t constrain you in any way.
- A huge number of templates, most of which look great.
- Built-in conversion goals and analytics.
- Tons of integrations with popular email marketing services.
- Hosted asset delivery for easy lead magnets.
- Ability to edit the mobile version of your page.
- Easy A/B testing
- No A/B testing in the cheapest plan.
- Mainly, price. The features are great, but they don’t come cheap. Casual users are priced out by the cost.
- Widget list is a little small. E.g. it would be helpful to have a dedicated pricing table widget.
Instapage is an extremely efficient landing page software with a wide selection of professionally-designed templates and an easy-to-use landing page builder.
Instapage is currently offering a 14-day trial, so if you haven’t already used the software yet, I suggest you give it a try and decide for yourself whether it is the right fit for your website.
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