What is Digital Marketing? A Step-by-Step Guide

What is Digital Marketing? A Step-by-Step Guide

Digital Marketing is the collective term for all the online marketing sources. All the social media and online platforms Like Google search, Facebook, email etc are getting connected with the customers via internet

12 years before people weren’t that active on the internet as they are now. They spend most of the time online. The Internet has brought about a big whole change from shopping to connecting at any place around the world.

This means offline marketing isn’t as effective as it used to be.

Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet.

Enter digital marketing – in other words, any form of marketing that exists online.

So what exactly is Digital Marketing?

Digital marketing covers a major portion of online advertising starting with the digital advertising, email marketing, online brochure etc are the things involved in digital marketing. The strength of your business and reach of your business online wholly depends upon the digital marketing you do to make it famous.  And the best digital marketers have a clear picture of how each asset or tactic supports their overarching goals.

Here’s a quick rundown of some of the most common assets and tactics:

  • Assets
  • Your website
  • Blog posts
  • EBooks and whitepapers
  • Infographics
  • Interactive tools
  • Social media channels such as Facebook, LinkedIn, Twitter, Instagram, etc.
  • Earned online coverage (PR, social media, and reviews)
  • Online brochures and lookbooks
  • Branding assets (logos, fonts, etc.)

Below is the list of the tactics:

Search Engine Optimization (SEO)

Search Engine Optimization refers to the website rank. It is the process of optimizing your website to a higher rank in the search engine result pages. This is very beneficial and important for increasing the amount of traffic to your website. This traffic is absolutely free of cost.

Content Marketing

Content marketing is also one of the main aspects of website upliftment. You need to create and promote the content assets. This will help you to create a brand awareness and also help in the growth of traffic and engage a lot of viewers to your website and generate a lot of customers too.

Inbound Marketing

Inbound marketing, in short, means a proper and full planned approach to attract customers using the online content.

Social Media Marketing

Social media marketing is very important and easy way to increase the reach of your website and create a huge brand awareness among the whole in a small amount of time. You should promote the website on various social media like Instagram, Facebook etc to increase brand awareness, drive traffic, and generate leads for your business.

Pay-Per-Click (PPC)

Pay per click is the method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of Pay per Click is Google AdWords.

Affiliate Marketing

Affiliate marketing is a type of performance-based advertising where you receive the commission for promoting someone else’s products or services on your website. This is commonly used marketing.

Marketing Automation

Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. Marketing automation refers to the software that exists with the goal of automating marketing actions such as emails etc.

Email Marketing

This is the commonly used practice. Many brands prefer email marketing as a way communicating with their audiences. Email is often used to promote content, discounts, and events, as well as to direct people towards the business’ website.

What Are the Main Benefits of Digital Marketing?

Unlike other marketing, digital marketing offers you assured and accurate results will full analysis in a short period of time with fewer amounts of utilities. For example: if you put an advertisement of your company product in the newspaper, it will be very difficult to estimate how many people actually flipped to that page and paid attention to your ad. There’s no sure-fire way to know if that ad was responsible for any sales at all.

Whereas with the help of digital marketing you can make sure that your ads each correct and proper audience and you can easily check out how many people have visited your ads or your site and are interested in buying the products.

Here are some examples:

Website Traffic

With the help of digital marketing, you can clearly see the exact number of people who visited your site and clicked on a particular product. You can also see how many pages they visited, what device they were using, and where they came from, amongst other digital analytics data.

This will help you in setting a priority on which site or webpage to promote and also give accurate and effective results in less amount of time as compared to offline marketing.For example, if only 10% of your traffic is coming from organic search, you know that you probably need to spend some time on SEO to increase that percentage.

With digital marketing, you can identify trends and patterns in people’s behavior before they’ve reached the final stage in their buyer’s journey, meaning you can make more informed decisions about how to attract them to your website right at the top of the marketing funnel.

Content Performance and Lead Generation

Imagine you’ve created a product brochure and posted it on your website and promoted your webpage. You will definitely get a clear analysis of how many people opened up your website and clicked on the brochure and also filled up the form to download it.Not only can you measure how many people are engaging with your content, but you’re also generating qualified leads when people download it.

In the 21st century, it is very necessary to connect the dots between the company, its products, and the consumers or the customers. A company can achieve 20% of annual growth simply by using the technique of digital marketing very well.

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