If you’re a regular reader of eCommerce, tech and digital marketing blogs, you’ve probably come across push notifications at some point, whether you were aware of it or not. You know, those often (but not always) annoying boxes that pop up asking you for permission to send notifications. They are a fairly new and trendy marketing tool that seems to be growing in popularity.
In this post, I’ll talk a bit about what push notifications are. Then, I’ll show you how to set up WordPress push notifications with ZoPush.
Are you in? Then let’s get started.
What Are Web Push Notifications?
You probably know all about push notifications from your smartphone or tablet. Mobile apps often ask whether they are allowed to send you notes about new messages, likes, someone attacking your village or whatever is happening in that particular app.
However, you might not know that the same is also possible in web browsers. Yet, an increasing number of websites will now show a message like the one below in your browser.
Then, if you accept and agree, you might see something like the following.
What Are the Benefits of Push Notifications?
Push notifications give you a way to always reach your readers, no matter where they are on the web. They could be scrolling through their Facebook news feed, but when you publish a new post, you can send them a notification.
That sounds a lot like an email newsletter, though. So what’s the difference? Well, if you believe ZoPush’s case studies, it’s that push notifications can get CTRs of 25-30%.
Here are some of the ways in which you can use push notifications for your WordPress site:
- Notify users whenever you publish a new blog post.
- Send out coupons and deals if you’re selling a product.
- Promote new product/feature releases
Just remember – if you send out too many push notifications, there’s a high chance you’re going to annoy your subscribers. Moderation is key!
How to Add Push Notifications to WordPress Using ZoPush
As push notifications have grown in popularity, a number of services have popped up to help website owners implement push notifications. So far, ZoPush seems to be the most popular. I’ll show you how to set it up for WordPress.
ZoPush lets you set up personalized website push notifications for Chrome, Firefox, and Android devices. It’s free for up to 500 subscribers. After that, you’ll need to pay for a premium plan.
Step 1: Sign up for a ZoPush Account
First things first, you’ll need to sign up for a ZoPush account. Like I said, it’s 100% free until you go over 500 subscribers.
Current Update: ZoPush at 95% off Just pay $49 for LIFETIME
Step 2: Configure Your Push Notification
Next, you’ll need to add ZoPush to your blog. To do this, you can copy and paste the code.
To copy and paste the code, open the Integration menu in your ZoPush dashboard and copy the code. Then you (or your IT person) need to paste it between the head tags of your blog.
Step 3: Set Up a Welcome Push Notification for New Subscribers
You might also want to set up a welcome push notification for people who subscribe.
Under the ZoPush dashboard, click Notifications and click on ‘Create New’ button at the top of the page. Then fill out the fields to customize your welcome notification. When you’re finished, click Send Campaign.
Pro tip: Make sure that your welcome notification box points to a landing page that offers other useful resources for your readers. By doing this, you’ll increase the chances that new push notification subscribers will download one of your guides and become a newsletter subscriber.
There are lots of benefits to using push notifications on your WordPress site. Working as a means to interact with the web audience directly, push notifications also grow the chances of traffic and revenue boost. Thanks to the cleverly customized push notifications, you can turn any ordinary visitor to your website into a returning loyal client. Just launch your site on the basis of WordPress (if you still haven’t done this), use a cost-effective design for it, and watch an impressive audience engagement boost.
Don’t forget to share this tutorial with your WordPress blogger friends on Facebook, Twitter, and Google Plus!