What is Social Media Marketing? A Step by step Guide

Social media marketing is a useful term that allows you to get in touch with the audiences for the sake of products selling or to get the most out of it. With the help of social media, one can set up their businesses in a more effective manner.

So even if you’re the one who’s supposed to maximize the business authenticity, it’s way essential for you to focus on social media marketing; with the help of that, you can maximize the potential the social media platforms like Twitter, Facebook, Instagram, Pinterest, etc. 

If you’re a bit conscious about the term, make sure to stick with the post till the end just because I’ll take you deep into the world of social media where you’ll learn a lot more factors about it. 

But before that, it’s way essential for you to know that, 

What is Social Media Marketing?

Social media marketing is an entity that diversifies the amount of traffic that one gets on social media. These social media platforms can be any like Facebook, Instagram, Twitter, Pinterest, etc. 

As we’ll know, someone who uses the internet also goes through social media usage, hence the opportunity to grab those traffic high on social media, and that’s where social media marketing lies. 

It doesn’t matter what’s your end goal, but if you’re a bit conscious about the brand formation, you’ll always need to learn few factors about social media marketing that’ll surely help you reach out to as many audiences. 

Benefits of Social Media Marketing

Social media is a wide concept that allows you to set up the personal brand and make it reach out to as many people interested in consuming that specific niche content. 

I’ve seen most of the brands used to generate leads, and they convert the subscribers into customers using social media campaigns, which can give you more traffic and growth. 

It means you have many opportunities to personalize the brand value and evaluate it in a higher instance. Therefore I’ve shortlisted a few of the major benefits that you need to know about social media. If you’re just trying to fill up the game with the strategies, it’ll be even more helpful for you. 

So with that being said, let’s have a look at the benefits of social media marketing:- 

Increase in Sales 

If you’re running an online business, you might come across tons of entities amongst which sales play a crucial role. For maximizing the brand value in terms of sales, social media could be a game-changer for you. 

I’ve noticed that most e-commerce store owners used to push a decent amount of content for more sales, allowing them to multiply the revenue in various aspects.

Once you approach the client’s strong relation to getting build through social media where the customers will always reach out to you whenever necessary, it’ll be more beneficial to maximize the business’s authenticity and brand value. 

Build Brand Awareness 

Social media is excessively growing day by day, and you have a huge opportunity to maximize brand awareness so that more traffic will run towards your head. So if you’re the one who’s looking to create a successful brand, it’s way essential for you to know about some factors which matter the most. 

To let you know, I’ve shortlisted a few of the essential factors that you need to know, so here are they:

  • Make sure to find the target market.
  • Make sure to manage brand awareness.
  • Get more visuals as per the demand.
  • The conversational contexts are more valuable.
  • You’ll get the right audience, which makes true sense. 
  • The trend matters the most, and that’s what you need to follow to get the workflow’s sustainability. 
  • You’ll be able to connect with the influencer with whom you can collaborate for a better brand.
  • Tracking is essential; it’ll give you an idea about the stuff which matters the most. So the growth will get boost up.

Develop Relationship 

Once you build a strong relationship on social media, you can better maximize the brand’s authenticity. So once you fill-up the market with a good amount of relationships, it’ll be better for you to create a great brand that’ll be more profitable for you. 

You will come across the various audience and the influencers with whom you can build a strong relationship so that they will stick with you in the long-term and guide you more authentically. It’s been noticed that with the help of social media marketing, it’s much easier to build a strong relationship. 

So if you are a bit conscious about building a relationship, always essential for you to know more factors about social media marketing that’ll help customize your thought process.

But the question might appear in your mind that how will you develop relationships through social media marketing. Well, I’ve shortlisted a few ways that’ll help you to set up the business on social media in a great manner, so here are they:- 

  • Make sure to follow simplicity because no one likes to consume complicated content.
  • You can provide giveaways for better engagement.
  • Make sure to repost all of the online reviews.

If you follow the above steps, it’ll be way easier to build a good relationship. 

Choosing Right Social Media Networks 

When I put my first step into social media marketing, I came across various social media platforms out there, which performs way different from each other and has different audiences. In case if you are the one who wants to succeed in the game of social media, it will be essential for you to Grab the audience that will stick with you in the long run. 

Therefore choosing the right social media platforms is a kind of essential process that you should not ignore at any instance, especially if you are just a beginner out there. 

Before you choose any other social media networks, I have to statistical data for you which have shortlisted by doing some sort of analysis, so here are they: 

  • Facebook has 1.3 billion active users.
  • Twitter has 255 million active users.
  • Instagram has 200 million active users.
  • Pinterest has 40 million active users. 

The above-listed social media platforms are considered the best and authentic platforms that you can go through to create your own brand. There might be other social media platforms available out there, but I will highly recommend you go with this one as truly a great value and consist of many active users. 

Apart from this, if you are working in the corporate sector, LinkedIn could be a great option for you that will help you to build a strong relationship and connection with the audience of your niche. I’ve been a great fan of LinkedIn just because it’s the only legitimate platform available that serves you a great value. Moreover, it’s way easier to use, having a huge scope, especially for the serious ones. 

Using Facebook For Social Media Marketing

In the earlier section, I have discussed social media platforms, and it comes to know that this book has a huge number of active users regularly superscope is higher. But the question might appear into your mind that, 

How to Build an Audience using Facebook?

It’s been approximately 7 to 8 years that I am consistently using Facebook for my business growth, and I found it to be the best tool that generates the maximum amount of traffic at a higher pace. So even if you’re at the initial stage, it’s always better for you to set up the business in a great manner. 

Facebook Ads

Facebook ads can be a good option because you know tons of advertisement agents are about their band requirements by putting the ads. So you can catch a great audience using Facebook ads, which does not take many efforts as well. Even though you can start from scratch. 


Facebook Shopping 

Selling out products on Facebook is a new trend. Still, it could surely be a great business model for those who are owning the E-commerce website as the gate of multiple income sources by getting in touch with Facebook’s audience. 


According to the research, it’s been noticed that Facebook consists of maximum mode effectiveness, so even if you’re trying to build a good amount of revenue system, make sure to hands-on to the Facebook shopping that will not only help you generate a decent amount of revenue, but you can also build a good relationship with the active users. 

Facebook Groups 

If you’re supposed to be it a good audience base, it’s better to join the Facebook groups. Additionally, you can create your own groups and were so that people will get in touch with you belonging to the industry. 

I will highly recommend joining the specific number of groups that belong to your niche for promotional purposes. And once you can create a good amount of user base, it’ll be easier for you to maximize the audience’s authenticity that makes it a great brand. 

Using Instagram for Social Media Marketing

Undoubtedly, Instagram is one of the booming social media platforms widely used across the globe. You came across various regions that were found to be used approximately in each country; after Facebook, it is the second most highly used social media platform, so you cannot miss out on the traffic you get through this. 

Even if we get from scratch from zero followings, it still has huge room remains, making it the best platform in 2020. As the features are concerned, Instagram’s working process is very different from Facebook. You get various different options, amongst which one of my favorites is Instagram Reels, which is a newly added feature that you can go through. 


How to Build an Audience Using Instagram? 

I’ve shortlisted a couple of ways that’ll give you an idea to build a decent and quality audience, so here are they:

Instagram Ads 

Instagram ads could be a great option for building an authentic audience just because most emerging companies use to approach the influencers belonging to their industry for promotional purposes. Hence, the opportunity is higher than you can grab to maintain the sustainability of your workflow. 


In social media marketing, you will always need to approach various different brands.  If you are about to build your own personal brand, you need to use the paid advertisement to showcase the ads you’ve posted and added it to the recommendations. 

Instagram shopping 

Undoubtedly Instagram could be the best option for you that’ll help you to sell out the products that you’ve created. So if you’re running an e-commerce store, it could be a great option for you to set up the leads so that your subscribers will convert into customers. And through that, you can set up the personal brand as well. 


Even though you can also use affiliate marketing over here, you don’t have to promote your own products. Instead, you can promote other organizations’ products belonging to your industry that’ll turn your profile into the brand. It’s a great opportunity for you to maintain the sustainability of the workflow. 

The good thing is you can start it from zero investment. 

Using Twitter for Social Media Marketing

For those looking for genuine followers, Twitter could be the best option you can begin with. As there’s no limitation, so even if you’re beginning from scratch, it could be a great option for you just because most of the traffic out there is genuine and active on Twitter, which makes true sense. 

Millions of tweets are being done regularly, so if you want to stand on the top, it’s way essential for you to strategize the plan and accordingly post the tweets.


How to Build an Audience Using Twitter?

You’ll come across several different ideas moment to different industries, but the thing which matters the most is the effective content. Tose, who serves valuable content, wins. So for that, the following is the best and only option available for better followers. 

Twitter Ads

Twitter ads are the best option for those who are supposed to fulfill the requirements to get on the stream’s top. All you need to do is get started with the base level of marketing, and once you begin with that, you’ll be able to get the maximum amount of knowledge about the Twitter ads. 


As the scope of Twitter is higher so you can get the most out of it. 

Using Pinterest for Social Media Marketing

And here comes the last but not least in our recommendations, i.e., Pinterest, if you want to crap in of traffic by sharing a single picture, Pinterest could be the best option available out there that serve you a good amount of value when it comes to the social media marketing. 

Regularly, millions of pictures are being shared on Pinterest, so each user’s time on Pinterest is way more than the other competitors out there. So you can set up your own business module that’ll surely help you maximize the business authenticity. 

How to Build an Audience Using Pinterest?

To go with Pinterest, you’ll always need to maintain consistency for better results. It means even if you’re just a beginner out there, you can start it from scratch as there’s no rules and regulations applied, which makes it the authentic platform for gaining more traffic and revenue too. 

But how will you get started? 

Pinterest Ads

Pinterest ads are the best option available out there that sees you a great amount of source due to which a decent amount of traffic can be driven if you opt for their services. Along with that, paid ads promotion is another great option provided by Pinterest, so it’ll showcase your brand on the top, which makes it the best in class social media platforms. 



How to Create a Social Media Marketing Plan?

Social media marketing planning is essential because if you get stuck anywhere, you can get out of that just by fulfilling your requirement. I have observed that the newbies used to go through the social media marketing platforms in most cases. Still, they do not have any idea about creating a personal brand, which keeps them from maximizing their brand value. 

Instead, if you invest a small amount of time creating a short social media marketing plan, it will be easier for you to get maximum results out of that in a short amount of time. 

To give you quick accommodations, have shortlisted some of the useful points that you can go through to maintain the sustainability of your social media marketing; it’s way essential to follow these points thoroughly, so you’ll get the results more often:

  • Make sure to select the niche that suits you. 
  • Share pieces of content related to that niche for better engagement. 
  • Promote the content using social media tools (as or the choice). 
  • You can use hashtags for better results. 
  • Maintain consistency for acquiring better results. 
  • Get in touch with the industrial gurus whom you can follow initially. 

Building a Social Media Calendar 

For each piece of content, you’ll always need to have the social media calendar, which will help you get results faster. If you are beginning from scratch, you need to grab a scheduling application/ too where you can set the time and date on which you can post the content accordingly. 

The social media calendars can also be used for better results and get the maximum fan base. I’ve been using the social media calendar for the last couple of years since I know about it. And then onwards, I’m managing all of my tasks effectively without any issue. 


Why should you use Social Media Calendar?

  • Does not break down the consistency of your social media posting.
  • Saves much of your time and organizes it authentically.
  • You’ll get the fastest growth in the industry.
  • You’ll never miss out on the relevant events. 
  • You can track the improvement in your content. 

Tracking and Measuring Your Social Media Campaigns 

Tracking is one of the essential parts of social media marketing as it helps you grow the amount of social media usage in a great manner. I’ve been a great fan of tracking as it fills up my mind by monitoring and serves me with an authentic business idea as well. 

I use various tracking tools and software, which helps me to be on track. 

You might have been noticed that most of the successful influencers used to track their data substantially for analyzing the amount of growth they’ve received productively. Along with that, you can even get to know about the social media updates and algorithm. 

Even though you can go through the tracking process for social media campaigns, which is way essential. So definitely check it out once for the betterment of your workflow. 

Conduct Regular Social Media Audits 

Compiling the social media data in one place is nothing but a social media audit, so if you’re just a beginner out there, this could be a great option for bettering the social media marketing strategies that maximize the authenticity of the workflow in a great manner. 

It clarifies the amount of confusion you might be handling so that you’ll minimize the mistakes that might be happening. This will surely help you to maximize brand authenticity at a higher instance. 


How will you Perform a Social Media Audit?

So once you finally decide to perform the social media audit, you need to know about the process, which is important. So I’ve shortlisted a few of the methods that one can use to maintain the social media audit’s sustainability. So here are they:

  • Make sure to track all of your social media accounts. 
  • Make sure that each of the social media accounts signifies a single brand. 
  • Shortlist the best post. 
  • Make sure to evaluate the channel. 
  • You can track the results over time.
  • Make sure to understand the audience for the betterment of your workflow. 

Final Verdict 

Social media is on the boom, so if you’re supposed to take advantage of that, you need to know about the facts that will help you maximize authenticity. Through this detailed step by step guide, I’ve broken down the number of contexts in various objectives. 

So if you’re a bit conscious about the term, you can follow the steps substantially and start your journey towards social media marketing and analysis, which is way important. Along with that, I’ve explained one by one too social media platforms use in deep that you can go through to maximize the brand authenticity. 

Ashfaq Ahmad

I Ashfaq Ahmad Founder of BloggeRoundup. A blog that helps you to learn blogging, SEO, affiliate marketing and make money online tips. Join my Facebook Group and stay connected with other pro bloggers.

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