Before anything else, you need to launch your blog. The first step is getting web hosting and a domain name. We recommend Bluehost as it’s the #1 recommended host by WordPress and has more than enough features to do everything outlined in this guide.
You can get started with Bluehost for $2.95/month.
This article is all about making money this year – We’ll focus on scaling your blog like a startup by choosing your niche, scaling your content, and monetizing your blog to make $5,000/month.
Let’s scale your new blog like a startup.
Hobby bloggers are just new bloggers that don’t know how to make money yet. In any creative digital field – whether it’s design, web development, photography, copywriting, or video editing – there are beginners and experts.
And since most bloggers start as beginners by writing about a passion and try to figure everything else out later, they’re destined to fail.
STEP BY STEP PROCESS TO MAKE OVER $5,000 EVERY MONTH
1. AUDIENCE BUDGET POTENTIAL
To offer a valuable product on your blog, you need to actually solve a pain point for your audience. That’s obvious.
As a blogger, you should understand your audience’s challenges so that you can offer the most in-demand solution. Check.
You can start by looking at niches where you’re a member of the target audience yourself. This way, your domain expertise shines through faster.
But don’t think that after you’ve got so far, you should open up a generic list of 100 niches and narrow it down that way. What is the #1 most important factor when choosing your blog’s niche?
How much your audience is willing to spend.
It’s that simple.
Let’s break it down.
So in this example, let’s say you’re planning to start a blog in the home design niche.
Your blog topics may pull in different readers. Visitors could also include professional interior designers, college design students, and even stay-at-home moms who want the latest home decor inspiration.
To monetize this particular niche, you would create a new blog and move your readers down the sales funnel:
- First, you’d create some content to attract an audience
- Then you’d build out a home design “freebie” to get the email opt-ins.
- Next, you could also use affiliate marketing to promote home decor brands
- Finally, you would offer your email subscribers a $300 online course (with a money-back guarantee) about 10 Expert Interior Design Tips for the Perfect Home
2. USE YOUR PROFESSIONAL SKILLS TO CHOOSE YOUR BLOG’S NICHE
After uncovering a lucrative audience to provide value to, the next step is to discover the strategic advantages you may have over others.
- What is my current level of professional experience?
- What connections do I have in my industry?
- Can I leverage this particular experience into a profitable blog?
- If I could pitch any website in the world to contribute a guest post, who would take me seriously from the start?
To build a truly successful blog, you first need to build influence. And to build authority, you need to step outside of your comfort zone and leverage your connections, professional experience, and everything at your disposal like never before.
You will also be performing a lot of outreach to make new connections.
Outreach includes building relationships so you can guest post on authoritative sites in your niche. These posts give you get relevant, high Domain Authority (DA) backlinks for SEO, which is still one of the best ways to rise in the Google search rankings. And according to Broadband Search’s recent Internet statistics from 2019, Google process 3.5 billion searches per day – or over 40,000 every second. There’s plenty of traffic to go around.
And when you’re just starting, you may not have many connections or published content out there. You might say: “Why would anyone feature me?”
Leveraging your background helps tremendously.
For example, if you’re a photographer, you might have a base of clients, contacts from local meet-up groups, and even know photography influencers that you met in the past. If you can leverage these contacts in the future, you can accelerate the growth of your blog.
3. YOUR NICHE NEEDS MARKET DEMAND
Before you get started, you need to do some research and see if people search for your topics and pay for solutions.
Once you understand your leverage and passions, take your chosen niche, and come up with the top 10 keywords to target.
Next, use a keyword research tool like the free Google Keyword Planner or a better SEO tool like Ahrefs and enter your keywords. If your top 5 keywords have search volumes of at least 5,000, this shows that there is interest in these topics.
After that, look at the keyword difficulty score (a number from 0 to 100 on how difficult it will be to rank for the keyword). If your keywords have difficulty scores of 0.8 or higher, the competition may be too fierce for you to make an impact. Shoot for target keywords with over 5,000 monthly searches and under a 0.4 difficulty score so that you can potentially get more traffic with less competition.
Another way to view competition is to use an SEO tool like Ahrefs to see search engine results page (SERP) data. Specifically, look for the Domain Authority (DA) of the first page results and the SERP position history.
If the top 10 results all have a DA over 65, your new blog with a DA of 0 is not going to get on page one, thus getting no traffic. However, if you see a website with a DA under 30 on page one, you can pass them with better content. If the SERP position history hasn’t budged over the last six months, the competition might be too fierce.
To recap, when researching your blog’s market demand, shoot for topics that have keywords with:
- 5,000+ monthly searches
- A keyword difficulty score under 0.4
- The first page of Google has at least one site with a DA under 30
- A SERP position history that has changed recently.
To summarize, focus less on writing and more on keyword research. Choose your niche based on audience budget potential, professional leverage, and market demand.
Find an audience that you’re a part of and understand their challenges personally. Up-level that audience to make sure there’s a B2B component to 200x your revenue potential. Leverage your network, job experience, and everything else at your disposal. And make sure your niche has market demand.
Because in the end, passion doesn’t create money; money creates passion.
4. SCALE YOUR CONTENT CREATION AND STOP WRITING SO MUCH
What if I told you that your blog’s first 90 days has nothing to do with your blog and you won’t write a single word?
What if the secret to scaling and making money blogging doesn’t include blogging?
What if everything taught about growing a new blog has limited your growth?
Remember: you’re a business owner, not just a blogger.
From days 0 to 90, you won’t be writing a single word. I won’t give the same old, outdated advice. I refuse to talk about how to write about your passions, follow an editorial calendar, writing habits, writing consistency, (or anything about writing for that matter).
Instead, we’re going to scale your blog like a startup and build credibility in your niche faster.
There are five main components to this process:
- Guest Post
- Repeat indefinitely
If you’re a blogger that wants to focus on writing, consistency, passion, and habits, you can stop reading here.
But if you’re one of the like-minded people that’s serious about growing your blog like a CEO (and not a hobby blogger), let’s start monetizing.
5. RELATIONSHIPS ARE YOUR FOUNDATION
Before you start building relationships with other bloggers and influencers in your niche, you have to understand one central theme. You have to provide value to others. Don’t go into the process of building a relationship just thinking about what you’ll get out of the deal. First, you need to focus on the benefits you’ll give others.
Ask yourself: what value are you providing in the relationship?
- Could you provide content because your expertise matches their audience’s interests?
- Is their blog currently in need of content to fill their editorial calendar?
- Can you leverage link building for them in other guest posts you’re writing?
- Is there a topic that you’re well versed in that doesn’t exist on their blog?
The first step in pitching is understanding your value and what you can do to help. This information will be vital in your initial email outreach strategy.
First, create a targeted list of sites.
Once you understand the value you can provide, it’s time to start building your blog outreach list. This list should be a simple spreadsheet with five columns: Website, Name, Email Address, Status, etc.
To begin populating your spreadsheet, look up the target blog’s monthly site visitors and Domain Authority (DA) by plugging their URL into an SEO tool like Ahrefs. Aim for blogs with a Domain Authority of 50+.
Remember, the higher the DA, the stronger the partnership potential, and the more SEO impact you’ll receive from the relationship. To save time during your search, find an article like this one with the top blogs and websites accepting guest posts in 2019, with Domain Authority scores.
Once you’ve pared down your list of blogs based on the criteria above It’s time to find the right person to contact.
First, use LinkedIn. Start by filtering your search results by the blog’s company page, then within the company, search for people by using terms like: “Content Manager,” “SEO Manager,” “Editor,” or simply, “Content.”
After you find 2-3 potential contacts, connect with them on LinkedIn. 2nd degree LinkedIn connections are better than 3rd – and if you have a mutual contact, even better. Don’t spend too much time on your connection message either, often your text gets buried or comes off as spammy.
Once you’ve reached out on LinkedIn, use an email tool like Hunter.io to scan the blog for email addresses. Even if you can’t find the contact’s exact email address, Hunter.io shows your email structure, such as email@example.com or firstname.lastname@example.org. Add this contact information into your spreadsheet.
6. START RELATIONSHIPS & PITCH GUEST POSTS AT THE SAME TIME
Valuable blogging relationships provide content and links. Once you have a list of 50-100 potential contacts and have reached out on LinkedIn, it’s time to start your email outreach.
You can scale your guest blogging strategy by using an email template to start the relationship while asking to guest post at the same time.
Here’s a sample template that I’ve used:
Hey (First Name),
My name’s Adam and I’m the (Title) at (Blog).
I’m reaching out because I love (Target Blog) and am interested in collaborating on content with you.
I was curious if:
1) You’d like to participate in link building. I write (X-X) guest posts per month and would be happy to link to your site in my content.
2) You allow guest posts on your blog.
I’d love to contribute to your (awesome? informative? useful?) blog and can pitch some topic ideas that I think your audience will enjoy. Here are some recent samples from me:
(Sample 1 URL)
(Sample 2 URL)
(Sample 3 URL)
Please let me know if you’re interested and I look forward to hearing back from you soon!
By using a guest post email template and knowing how to start an email greeting, you save time and scale your process by starting a relationship and pitching a guest post at the same time.
Once your contact responds to your email and says they are interested in a guest post, you need to pitch the perfect topic.
There are four main criteria for the perfect guest blogging topic pitch:
- Your content doesn’t exist on their site yet. When you have a topic idea, go to Google and search “site:blog.com topic” to scan their blog to check if it already exists.
- Your topic and target keywords have SEO value. Go back to Ahrefs and input the blog’s URL. View which organic keywords are driving the most traffic to see if you can find gaps in their content that you can fill.
- The topic matches your expertise. You should be able to write intelligently about the subject and use the guest blog to build more influence in your niche.
- The topic matches the audience’s interests. Check their editorial guidelines, look into how they write their blog posts, and try to match their blog’s style.
Once your topic is accepted, you can move onto the heart of your guest blogging strategy.
7. THE IMPORTANCE OF GUEST BLOGGING
The results were clear – guest posting on high DA sites still greatly impacts a new blog’s SEO. With 65% of marketers saying that link building is the toughest SEO tactic to master, it can also be the most rewarding.
That’s why we recommend launching a blog with 5 “pillar posts” – long-form, SEO-optimized articles built for inbound links. Add statistics, infographics, and case studies to making linking easier.
Even as my blog ages, I still aim to contribute at least 3-5 guest posts for everyone post I write for my blog. When you’re first learning how to make money blogging, focus more on business and less on writing.
8. HOW TO MONETIZE YOUR BLOG THE RIGHT WAY
There are a lot of options when it comes to making money blogging – affiliate marketing, ads, online courses, one-on-one coaching, consulting, sponsored posts, selling physical products, etc. Some of these income streams require more traffic than others.
That’s why it’s essential to plan your future revenue-driving strategy with the right forms of monetization at the right points in your blog’s lifecycle.
a. PLAN YOUR FUTURE BLOG MONETIZATION TIMELINE
For example, if you just created a new travel blog, it doesn’t make sense to put ads all over your site. Those tactics require hundreds of thousands of monthly visitors to make good money.
Similarly, you shouldn’t start affiliate marketing and cram a bunch of links everywhere at the beginning either. Generating affiliate marketing revenue can also require thousands of visitors to make a single sale.
Yes, you can eventually get a place where you’re generating “passive income” with affiliate marketing, courses, ad revenue, and digital products, but that can take years.
What if you want to start making money from your blog to quit your job in 3 months?
The good news?
The most lucrative form of blog monetization can be used from Day 1 and doesn’t require much traffic.
Your perfect blog monetization timeline will focus on maximizing revenue in each stage of your blog’s growth.
There are four distinct areas of focus:
- 1-90 days: High-end consulting (0-1,000 monthly site visitors)
- 90-180 days: Affiliate marketing (1,000-2,500 monthly site visitors)
- 180-365 days: Your first online course (5,000+ monthly site visitors)
- 365 days and beyond: Course memberships (10,000+ monthly site visitors)
It may seem counter-intuitive to start with consulting if you’re a brand new blog without much traffic. However, because you’re building relationships and treating your blog like a business, you can land high-end clients from day one.
This post will first focus on days 1-90 and how to perfect your high-end sales funnel to make money blogging from the start.
b. MASTER YOUR BLOG’S SALES FUNNEL
Your sales funnel will be comprised of 5 primary areas leading users down the path to your end goal of a high-end $3,000+ consulting offer. As you scale up traffic, you can focus on lower-priced offers like online courses, affiliate products, sponsored posts, and digital downloads. However, the most lucrative way to monetize a new blog is with an expensive offer from the beginning.
It’s a simple balancing revenue act as you grow your traffic. The newer your blog and the less traffic you have, the higher your price needs to be to compensate:
Low Traffic x High Price = High Traffic x Low Price
Here are the five steps to get prospects down your sales funnel:
- A user reads your high-quality blog content related to your high-end offer
- They opt-in for your email list for a one-page “freebie” offer
- Optional: Add a lower-priced offer around $50-200 to build trust (we will add this down the line)
- Your automated welcome email series tells a story and take them down a path to set a meeting with you
- Finally, your ideal B2B clients set a meeting with you and pay for your high-end consulting offer
For a brand new blog, all that you need is your first five blog posts, a one-page opt-in “freebie,” an email platform and list, and a consulting page.
I’ll repeat it: you’re a business owner, not a blogger.
Think about all those local business websites that look like they’re straight from 1996 – auto mechanics, financial services, real estate sites, etc. They might be lucky to get a few hundred visits/month. But their website is bringing in revenue because they’re filling a need in the market and providing a solution with high-end services.
Your blog must have a service that fills a need in the market from day one.
The early focus of your new blog isn’t to write a bunch of blog posts that no one will find. Instead, focus on having just five high-quality pillar posts, a consulting page, and a dialed-in sales funnel. Your sales outreach will do the rest.
c. MASTER YOUR HIGH-END CONSULTING OFFER
As we discussed, when choosing your niche, you need to have a dialed-in sales funnel with the end goal of converting $3,000+ sales to business clients.
From day one, your goal to make money blogging should be driving traffic to your consulting page. This page needs to be in your top-level navigation, and include keyword research around the terms that your high-end business clients type into Google.
Make sure the page has a professional picture of you and easy ways to contact you.
Your Home page, Start Here page, About page, and blog posts should strategically link to your Consulting page. Also, when contributing guest posts, you should add a link to this page in your guest author bio. Here’s what mine looks like:
Adam Enfroy is a content marketing consultant and blogger. He lives in Austin, TX, and writes about how to blog like a startup at adamenfroy.com.
d. USE THE MAGIC EMAIL FORMULA
When building your sales funnel, you need to use email marketing software coupled with an on-site email opt-in tool to generate the most email subscribers.
- You can create advanced email sequences based on different site actions to personalize your funnels. Note: 59% of customers say that personalization influences their shopping decision
- Next, you can create drip campaigns and link sequences together based on actions inside of emails.
- Finally, it’s perfect for bloggers because their text emails look professional and don’t have annoying brandings like with MailChimp and other platforms.
Remember, simple text emails will generate the most revenue for your blog. Don’t worry about fancy design features, adding your logo, or a bunch of images.
Think about it. If a sales professional was trying to close a $3,000 deal, what kind of email would they send? It would be a text-based email based on a healthy relationship, not an impersonal, image-heavy marketing email.
In unison with the email platform, OptinMonster is the best email opt-in tool out there. It’s a WordPress plugin that you can easily integrate with your blog (and ConvertKit) to generate more email subscribers.
With OptinMonster, you create different types of opt-ins, including exit-intent pop-ups, sidebar opt-ins, and even forms within your blog posts themselves. I have one exit-intent.
The beautiful thing about this approach is that your blog launch, content strategy, and sales funnel are almost the same for both the B2C “home design” and B2B “retail design” niches.
Here’s the good part: while the B2C “home design” monetization stopped at a $300 course, the B2B “retail design” niche doesn’t just stop there.
After you build your professional brand, you become known as a B2B design expert. This influence allows your price to jump from a $20 affiliate commission or a $300 course – to a $5,000/month recurring consulting service.
Understanding your audience’s pain points isn’t enough.
To 200x your revenue potential, your audience needs to be in a lucrative B2B niche and pay a monthly recurring basis.
To recap, when choosing your niche, rather than worrying about your passions and getting thousands of passive, low-value site visitors, focus on closing 2-3 high-value clients.
With this approach, I hope you’re beginning to understand why I truly believe you can make $5,000/month in 90 days with a new blog.