Earlier search engines like Google used exact match keywords to process search results. Google is using new generation methods like LSI keywords, RankBrain, voice search, etc to provide highly relevant information to the searchers.
Are you wondering about its effective use?
It simply means you don’t need to actually stuff in the exact match keywords to boost your organic rankings. Using relevant and contextual keyword phrases within your articles can also help you.
Here’s where the concept of latent semantic indexing comes into the picture.
If you’re doing SEO for blogs for a while, you should be well versed in the importance of keyword research. Do you know that finding the right keywords is the fastest way to get more organic traffic from Google?
So let’s find dig deep for all the information that you need around LSI keywords so you can rank for multiple keywords from a single web page. Are you ready? Let’s jump into the details.
What is LSI-Latent Semantic Indexing?
LSI stands for the Latent Semantic Indexing.LSI keywords are words that are semantically related to each other. They are not limited to synonyms or keywords with similar meanings.
There are actually numerous terms that are related to Latent Semantic Indexing. Here are a few of them:
- Latent Semantic Analysis
- Natural Language Processing
- Phrase-Based Indexing and Retrieval
- Term Frequency-Inverse Document Frequency
- Latent Dirichlet Allocation
- Probabilistic Latent Semantic Analysis
- Hidden Topic Markov Model
- Latent Dirichlet Allocation
Advantages of LSI Keywords
LSI keywords have many advantages of keeping in mind SEO and user experience. Here are the perks of having LSI keywords in your content piece.
#1. Prevents Your Content From Being Labelled as Spam
LSI keywords help in preventing your content from being marked as spam in the eyes of search engines. Having a varied mention of keyword phrases that are semantically related to your primary keywords increases your content’s credibility and score. This also differentiates your content from spun content.
#2. The Decrease In Bounce Rates
LSI keywords help you in reducing the bounce rates by preventing your site from ranking for the wrong terms. There are 2 articles that are targeted for nearly the same term “Notebook”. But essentially they are about: Notebook, the movie (2014) and Notebook PCs
#3. Increase On-Page Time Spent By Visitors
It helps to retain visitors on your site.
LSI keywords make the entire flow of content natural and meaningful.
This gives your readers a very peaceful environment without making it feel keyword stuffed.
#4. Improve Search Engine Rankings
It helps you to rank better and for related searches on search engines.
Google bots automatically crawl your site and make a perception about what your article is all about.
Now they use the LSI criteria to rank your site for semantically related searches no matter what your target keyword is.
#5. Improve Blog Authority
More rankings mean more click through rates which ultimately increases the authority of your blog.
#6. Increase in Sales
LSI keywords are like long-tail keywords and hence you will be able to higher without much competition.
For example, Amazon records a hefty 57% of all the sales through keywords that are long-tail and LSI versions of the primary keyword.
This is only because there are less competition and exact buyer intent which is there in the LSI zone.
So how to find LSI keywords clearly? To find great semantic keywords, you need to have access to the right tools. There are so many free tools out there that are starting from Google autocomplete to LSI Graph to find related keywords.
Let’s talk about each one of them in detail so that you can use whatever the tool that fits your budget or needs to do LSI keyword research. Hence We’ll get you covered by discussing some tools to find LSI keywords which are listed below.
4 Tools To Find LSI keywords
#1 LSI Graph
How to use the LSI Graph keyword research tool for finding LSI keywords?
Step 1: Click on the link to visit the LSI Graph tool.
Step 2: Just enter a keyword of your choice that you want to find relevant keywords.
In the above example, we used the keyword “apple” and immediately the tool will suggest some keywords which are relevant to the main keyword.
Step 3: That’s it, now you can easily develop your list of all the useful semantic keywords and start using them within your content for better rankings (we’ll discuss this later in the same post).
How much does it cost?
LSI Graph tool offers you free suggestions for a certain limit every day. If you want unlimited keyword searches, you should go for their premium plans that start at $27 per month where you can get various keyword metrics such as;
- Search Volume
- CPC & Competition
- Trend
- Latent Semantic Value (LSV)
- Topic Classification
- Performing Content Analysis
- Search History and so on
#2 Google Autocomplete suggestions
One of the best ways to find these relevant keywords is to use Google autocomplete as it is not only a free LSI keyword research tool but also gives you a lot of autocomplete suggestions that you might use to increase your search traffic.
Here’s how to use it.
Simply enter a keyword of your own choice on Google search bar and Google will automatically start showing you all the related keywords that you can use to bring more traffic from Google.
Google autocomplete will show a ton of these relevant keywords that you can use within your content or landing pages if you’re dealing with a site that covers those keywords.
Apart from Google’s autocomplete feature, you can also use Google’s other search feature called “Google related searches” that you can normally find at the bottom of the search results pages.
In the above illustration, you can see that for the same keyword phrase, Google related searches will be showing a ton of useful and highly relevant keywords at the bottom of the search results page.
Likewise, you can also use free tools by Google to find a variety of semantic keywords to increase your search traffic and website sales.
#3 Serpstat
If you’re looking for an affordable and all in one SEO toolkit, Serpstat is exclusively for you as it offers a wide range of tools to find ultimate keywords to outrank your competitors.
Here’s a step by step tutorial on how to use Serpstat to find all the semantic keywords.
Step 1: You need to get access to this tool.
Step 2: Once you’ve set up the account, go to their dashboard and enter any keyword phrase of your choice from the “Related Keywords” tab which is under the “Keyword Research” section.
You’ll see numerous related semantic keywords that you can find using the Serpstat keyword research tool. It also gives you all the keyword metrics like search volume, CPC and competition in PPC to filter out your keyword campaigns.
Step 3: You can also click on the above-related keywords if you want to get even more detailed and comprehensive semantic keyword ideas for your target keyword phrase.
So there you go. That’s how you will be able to find a ton of semantic keywords using Serpstat.
What’s the pricing of the Serpstat SEO tool?
It offers you 4 pricing plans like Lite, Standard, Advanced and Enterprise. You can find all their pricing plans from here along with their features.
Let’s briefly discuss these basic plans so you’ll get an idea.
Lite plan costs you $55.20/m where you get the limits like 4,000 queries per day, 10,000 results per report and 15,000 tracked keywords. You can also audit up to 150,000 pages and it is suitable for newbie bloggers.
The standard plan costs $119.20/m with limits like 4,000 queries per day, 30,000 results per report, cluster research and missing keywords, access to API, and 60,000 tracked keywords.
#4 Ubersuggest
If you’re looking for a free keyword research tool, so the Ubersuggest by Neil Patel is the BEST fit for you. It’s absolutely free to use and you can get as many keyword ideas as you want by using this amazing tool.
Here’s how you can use Ubersuggest to find relevant semantic keywords for any search phrase.
Step 1: Go to the Ubersuggest tool and enter the keywords of your choice.
Step 2: Simply click on the Related section to find all the relevant keywords for your target keyword phrase.
As you can see above, if we enter the “mi watch” as an example to get semantic keyword phrases. Immediately, when we click on the “Related” section, the tool is showing us the relevant keyword phrases.
Step 3: Pick your keywords right according to the search volume and CPC. Ubersuggest tool gives you the keyword metrics such as monthly search volume, CPC, PD (Paid difficulty), SD (SEO difficulty) to evaluate keywords.
Just make sure to find and target keywords with few searches and higher CPC for better results.
What is the cost of the tool?
It’s completely free to use. You can sign in with your own Google account if you want to get even better features.
The 2 BIG reasons you’re not ranking for a keyword
Have you ever asked yourself why are you not getting first page results for the keywords which you are targeting even after publishing great content?
We’ve got the answer for you. Here are 2 major reasons why you’re not ranking for a keyword on Google.
Reason 1: You’re competing with authority sites
Competing with high authority sites that have more backlinks, better domain authority, and site age can harm you more than helping you. Google trusts authority sites than the newly launched websites. That’s the reason why targeting highly competitive keywords is not helping you in ranking on the first page of Google.
If you want to get on the first page on search results for a keyword, pick those keywords with less competition such as 200-500 monthly search volume, low keyword difficulty score and not the other way around.
Reason 2: You’re shoving the same keywords again and again
Keyword stuffing is one of the biggest SEO bad practices that can get your site penalized in the Google search results. But still, the majority of the people (especially the people who are new to SEO) are depending upon keyword stuffing for better search rankings.
What is keyword stuffing?
Keyword stuffing is a black hat SEO strategy where you can use the same keyword again and again all over your web page in order to get first page rankings.
Gone are those days where Google used to give top priority to the keyword-stuffed pages, now Google is no longer giving importance to those pages. In fact, it will get your site penalized if you’re overdoing it.
What else can you do then?
So what else can you do other than keyword stuffing to get better rankings for your keywords on Google search results? The answer is: start using latent semantic keywords.
How to use the LSI keywords within your content for better rankings?
Your job is not done by only finding relevant keywords. In fact, your job starts when you’re done with LSI keyword research. The next important thing after doing keyword research is actually using those keywords within the content so you can bring more search traffic.
