Top 15 Ahrefs Alternatives: SEO Tools to Use in 2021

Ahref is one of the most popular digital marketing analysis tools used for preparing the audit report, backlink analysis, URL rankings, competitive analysis, and many more. 

It is used extensively for all purposes like SEO analysis. Apart from the SEO backlink analysis, for which it is well-known in the digital marketing field, it is also useful for keyword analysis and website rankings. 

Ahref uses the different SEO metrics to analyze and provide quantitative results for every website analysis done. About a year back, Ahref was also used to offer the free version. But today, that is not the case anymore.

Ahref just started off with a digital marketing tool only for backlink analysis. But over a period of time, things got changed. The technical developers of Ahrefs found various ways to utilize their massive data and come up with the other website analysis like review keyword ranking positions, keyword research, and content analysis.

So what makes the Ahref a cut above the rest of the other digital marketing tools? In other words, in how many other ways it can help you perform an accurate website analysis? 

Top  Ahrefs Alternatives to Use in 2021

1. SEMrush


SEMrush is a suite of all SEO tools and we have shared in-depth about it in my SEMRush review. We have also shared a SEMRush Free trial coupon that will let you try it for the 14 days without paying anything.

In today’s post, we will be strategies that will help you to learn how to use the SEMrush, and how to use the data which is provided by SEMRush to optimize your website for search engines.

Before we get to the tips, we would like to point out a few problems with some existing blogs and show you how SEMrush could also help you improve your keyword ranking.

One of the biggest problems with the old blogs (in which SEO is/was not a focus), is poor keyword ranking.

Most of the traffic that these blogs get comes from random posts, but there is no knowledge of what keywords exactly are driving traffic to these posts. This is the key information that is just missing because if you know what keywords your blog is ranking for and also the keyword’s position, you can do several things to improve your search engine ranking.

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2. SERPstat


Serpstat is a leading provider of the search analytics data being located in Eastern Europe, has added three tools to its core offerings, hence making it the provider of complete solutions for the SEO and PPC specialists, marketers, content creators, and anyone who works with digital marketing. After receiving a large VC funding and building a team of the top SEO and analytics experts, Serpstat is now ready to expand.

What You Need to Know About Serpstat

Serpstat first became very popular as a keyword research and competitor analysis tool. It’s just been around for a year and a half and has been growing and improving constantly by adding all-new features and increasing its databases.

Serpstat’s latest update was especially very noteworthy, as this company evolved from a keyword research tool into an all-in-one SEO platform, eliminating all the need for marketers to purchase a separate tool for their usual tasks.

As of August 2019, Serpstat includes five tools:

  • Rank Tracking
  • Backlink Analysis
  • Keyword Research
  • Site Audit
  • Competitor Analysis

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3. KWFinder


KW Finder is a very excellent keyword research tool that really simplifies the keyword research process in such a  way that other tools just haven’t managed to do.

It offers comprehensive data that is set to keep veteran SEO happy but still manages to present that data intuitively inside their user-interface to keep it all the noob-friendly.

When people who have never done the keyword research for a living decide to build a keyword research tool because the “SEO market” seems hot.

We all know the importance of picking the low competition, high search volume, trending keywords for our content. It’s the lifeblood of your entire free search engine traffic.

With the recent loss of the accurate, free keyword data in the Google keyword planner, premium keyword tools are now a must-have. Much in the same way a premium backlink index/checker tool is very necessary if you’re serious about link building.

The issue is that many premium tool providers often don’t understand what marketers really need when it comes to finding the keywords that generate profits. They bloat their tools with the unnecessary and unhelpful features that ‘look fancy’ and charge you a premium for it.

This is especially true for the tools targeting beginners as it’s easier to sell flashy features to unsuspecting victims.

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4. SpyFu


SpyFu is a tool that enables you to look up any particular domain and check every place they’ve appeared on Google. Not only that, it shows you all the keywords they’ve bought on Adwords, their rank, as well as the individual ad variations. All within a time range of the previous 12 years.

How to Use SpyFu to Discover Keywords Your Competitors Are Pouring Their Money On

Even though often frowned upon, especially by the small businesses and new brands who think they just can’t afford it, pay-per-click is still an important channel to consider for growing your overall website traffic.

What many of them just don’t realize is that PPC doesn’t have to be that expensive and can even be utilized without the much actual skill in the field. If you’re using the right tool, that is.

Why should you even consider PPC advertising?

“The reality is, if you want to be really successful, you need to just look at what has worked in other people’s AdWords campaigns. The thing is, that we have the entire AdWords campaign history, meaning, everything that they’ve ever done on the AdWords, we have for nearly 99% of domains.”

How to Do PPC Competitor Research Using SpyFu

Search for the competitive website you want to research

Just go to, enter your competitor’s website in the search box, and then hit the search button.

Analyze all your competitor’s keywords

Moments after you hit that search button, an overview will appear. Here, you can compare overall data for both organic (SEO) and paid search (PPC) keywords. Once you click on the  Paid Keywords, you’ll get a detailed list of your competitor’s most profitable keywords.

The sidebar on the left enables you to toggle between the different analytics segments. So, you can check who is the main organic and paid competitors are, which keywords you just share with them, what are some of the top keywords they rank for, and so on.

Most importantly, it contains the report with recommendations on which keywords you should buy. The report is based on all the keywords your competitors are already buying.

Extra tip –You need to analyze your own website. It’s always good to do some introspection as it helps you to realize what you’re doing well and what may need some improvement. You may also learn what your key advantages and disadvantages are.

Export and download the keywords

Once you’re ready to download the competitor’s keywords, just click on the Export tab. Here you can choose to export it as a CSV (a spreadsheet) or a PDF.

That’s it, now you have the most profitable keywords in your niche to use in your future campaigns.

An extra tip from the SpyFu CEO, Mike Roberts – Spy on the best in your niche (the people you admire) and not just your direct competitors. In his own words:

Adwords Advisor

Enter the URL of your own website and SpyFu will analyze your competitors’ bidding history and recommend the most profitable Adwords keywords for you.

Research Competitors Organic Keywords

It functions just like most keyword research tools. Simply search for a competitor, find out what they rank for and the number of clicks they receive, and download their keywords.

Quality Backlinks for Specific Keywords

SpyFu enables you to enter a specific keyword and get a list of sites and backlinks that can help you rank for it. The best thing is that these backlink recommendations are actively indexed by Google and thus 100% safe.

Mike Roberts confirmed this to the Marketing Nerds podcast:

“We built a backlink tool about 2 years ago. The guiding principle was, Let’s only show you backlinks that are going to be safe for you. Let’s never show any duplicates, either. Let’s just make the thing as highly productive as it can possibly be and make it so that you never have to worry about if this link is going to get you in trouble.

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5. SE Ranking


Driving more traffic to your site is not a simple task, but it is manageable. The most difficult part is to beat the competition for traffic which becomes tougher with every passing day.

If you want to be ahead of your competitors, you should do a lot of research to figure out what exactly they do online that works. What keywords they are ranking for, what resources they are linking to, what content tactics they use,  and what kind of traffic they get the most.

SE Ranking can help you answer all these questions and a lot more.

What is SE Ranking?

SE Ranking is a powerful SEO platform that offers a complete set of marketing tools great for small business owners who manage their websites as well as SEO professionals and digital agencies. The platform offers everything you need to promote your website and is easy to use even if you have zero experience in online marketing.

Besides all the standard features, SE Ranking also offers unique tools like page changes, monitoring, and even social media management. Let’s dive deeper into the SE Ranking functionality.

Analyze Your Competitors in Search Results

The Competitor Research SEO/PPC tool is very useful to reveal the keywords your competitors are ranking for, learn about their strategies for organic search, gathering m info about their traffic, their budget and the number of clicks.

Track Website Ranking

The keyword ranking tracker helps you acquire a  detailed view of your rankings, data, and traffic you are getting.

Pick up the Best Performing Keywords

The SE Ranking keyword suggestion tool makes it very easy to find the best performing keywords.

Analyze Your Backlinks

The SE Ranking Backlinks Monitoring tool displays the backlink data of either the domain or your competitors.

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6. Web CEO


Web CEO developers describe their tool as the most complete SEO software package on the planet. Did you also get tempted by this sweet promise? We were curious to buy the Web CEO and give it an expert check. Read on to see how close Web CEO’s promise is to truth and why SEO PowerSuite offer is more attractive.

Here’s the first question to ask yourself, when choosing your search engine optimization software: For what purpose do I need it? All right, here’re the crucial tasks that keep us SEOs busy every day:

  • Keyword research — finding the best keywords to compete in your niche, those that promise easy competition and big profits. 
  • Writing optimized content — gripping and search-engine-friendly content guarantees your links and search engine love, which means a constant traffic flow, high conversion, and impressive sales. 
  • Link building — the cornerstone of any SEO campaign. This still eats up a greater portion of time that we SEOs and webmasters could have saved for better things. Link building can’t be avoided or replaced, and all you can do is automate it as much as you can. Web CEO at link building
  • Competition research — that’s the recent trend and those who use this technique definitely hold the aces. You look at the top-ranking guys, know how they did it and improve on that. Spying on your competition is no longer a sneaky trick — that’s so far the fastest and easiest way to hit top rankings — and absolutely legal. Checking performance — any activity is money down the drain and time spent in vain unless you’re sure it’s done well. Thus if you’re serious about taking your site to the top, you should know at any moment where it ranks. Before and as soon as your website brings its first million, the thing that will keep you sound asleep is knowing that your ranking is under your control

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7. SERPed 


We all know how important it is to find better keywords to drive more traffic from Google.

SERPed has a unique featured called “Ultimate Keyword Search” which allows you to find lots of potential keywords no matter what your niche is. Here’s how it works.

See the above image? Just enter a keyword of your choice, pick a country where your target audience is and click on “search for keywords” to generate keywords.

Outrank Your Competitors in SEO

The fastest way to improve your search rankings and sales is always kept an eye on your competitors. You should know what SEO strategies they are using along with their keywords, backlink strategies, etc.

You can use their backlink explorer tool to quickly analyze all the sources that are giving them most backlinks. You can use those sources to get backlinks for your own sites too. Here’s how it works.

Site Explorer is What Makes SERPed an Awesome SEO Tool

Site Explorer is one of the incredible features this tool offers. You can use their site explorer feature to find all the details of ANY domain you want easily.

If you have access to this tool, you don’t need to pay extra for tools like Moz, Majestic SEO, etc because this tool has all those features. You will find them out now.

Let’s have a look at how it works.

Start Getting More Leads with SERPed’s Client Acquisition Tools

Building a lead generation machine for your blog or website is NOT easy. It takes a lot of time and effort to master the art of lead generation. If you’re also struggling to boost your leads, I’ve good news for you, with SERPed you can generate leads quite easily.

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8. Buzzsumo


Buzzsumo is a powerful online tool that allows any user to find out what content is popular by topic or on any website.

In order to provide the content that people want to know, you need to know what it popular. It can take hours scanning all the various social sites to find out what people are talking about and what their concerns and needs are. 

Content Insights

What are people talking about? Searching across multiple social sites, Buzzsumo gathers information on what topics are gaining the most attention. It analyzes where certain topics are being discussed and how much attention these topics are getting.

Influencer Information

Who are the people that others are listening to the most? Who gets more social media shares on their posts? Knowing who has the public’s attention and trust can give you insight into who you need to follow and get on your side.


Buzzsumo allows you to set up keyword alerts, so you are updated when content is posted or updated. You are able to know who posted and where, and this allows you to be able to know what your next step should be in regard to your own marketing efforts.

Competitor Analysis

Knowing what your competitors are doing, and what is working or not working for them, goes a long way in helping you.

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9. Raven Tools



Raven Tools is a technical SEO focused software program that focuses on on-site audits, rank tracking and reporting.

Key Features

Site Auditor

In my opinion, this is the best feature inside of Raven Tools.

That’s because it goes SUPER in-depth on issues and problems.

(Including advice on how to fix them)

Now, to be clear: their site audit feature found a lot of issues weren’t actually issued at all.

For example, it marked some internal links as being nofollow.

Competitor Research

Here’s where you can compare your site to a competitor in terms of:

  • Total backlinks
  • Citation Flow and Trust Flow
  • Moz Domain Authority
  • Average PageSpeed
  • Social shares
  • Keyword Research
  • Search Analytics
  • Google Analytics
  • Rank Tracker
  • Semantic Analyser

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10. WordTracker


The Wordtracker Keywords Tool helps you to grow your business and multiply your profits.

  • Get keyword results you can trust
  • Save time
  • Boost your search engine rankings
  • Discover profitable new market niches
  • Attract targeted, profitable traffic to your site

The Wordtracker Keywords Tool is the industry standard for keyword research today and is trusted by SEO professionals and online marketers around the world.

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11. UberSuggest


Ubersuggest started out as a tool that provided suggestions through Google Suggest.

And although that’s great, everyone these days is using Google Suggest to come up with keyword ideas.

There have to be more keyword ideas out there that get more search volume and aren’t competitive, right?

Well, there are, and now with the new Ubersuggest, you’ll get access to them.

Here are the 2 big changes I am making with this release…

Introducing a new keyword database

Because we have resulted in our database for more than a billion different keywords, I thought it would be fun to tap into it and provide you with even more keyword suggestions.

Now when you perform a search on Ubersuggest for any keyword, you’ll see a “related” tab with even more suggestions.

And each tab shows you how many keywords are in that group.

Ubersuggest now has a local search

Another big change that we made to Ubersuggest is that we introduced local keyword research.

You can now pull up keyword stats and ideas on any city, county, region, or country.

For example, if I want to know the search volume and keyword recommendations for West Hollywood, California, I can now do so.

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12. Keywords Everywhere


The Keywords Everywhere extension is an SEO keyword research tool that shows you useful google keyword search volume and cost per click data on multiple websites.

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13. MozPro


Moz Pro deciphers the data so you don’t have to.

Unique data you can trust.

Save time and streamline your workflow.

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14. Google Keyword Planner


With Keyword Planner, you can find new keyword ideas for your Search Network campaigns that are relevant to your product, service, and target customers. Keyword Planner will show you historical statistics such as search volume data for these keywords so you can decide whether to add them to your campaigns.

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15. is the best alternative to Google’s keyword planner. If you want to find long-tail keywords for search engines like Google, Bing, Yahoo or social platforms like YouTube, Instagram, etc, can be a great tool for finding keywords.

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Ashfaq Ahmad

I Ashfaq Ahmad Founder of BloggeRoundup. A blog that helps you to learn blogging, SEO, affiliate marketing and make money online tips. Join my Facebook Group and stay connected with other pro bloggers.

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