Top 10 Moz Alternatives To Improve Your SEO In 2021

Are you the one who is tired of paying too much for the Moz Pro SEO tools? And are you looking for the best and cheap Moz alternatives for 2020?

So this one is for you, out of the many SEO tools, Moz is one of the most useful tools. Although lots of Moz users find it extremely helpful and comfortable with that price range. But for the remaining, Moz is an expensive tool. That’s the reason why we have decided to compile the list of top 10 cheap Moz competitor websites in this post. Not only these SEO tools come at a very affordable price range but they also offer incredible features that make your SEO simple.

Let’s dive into the details and find out the top Moz competitors that can help you increase your website search traffic and sales.

Do you agree that Moz along with their top-notch blog on SEO, their free and paid tools, the search community forum and whiteboard Friday videos can be rightfully called one of the pioneers of SEO?

However, with the ever-evolving world of SEO, you need to be fast-paced and that’s where we think newer (yet powerful and constantly evolving) SEO tools started to outrank Moz as the favorites of marketers & bloggers.

Many of the Moz competitors’ SEO tools (listed below) offer much more than what Moz offers (like CPC valuebetter keyword research or site audits to name a few) at a much lower price.

If you’re an SEO freelancer or an SEO agency that manages client SEO or provides SEO services, you got better alternatives than Moz.

Top 10 Moz Alternatives



If you’re looking for the perfect alternative for Moz, it is SEMrush. Not just an SEO tool, SEMrush is an all-in-one marketing package that helps to manage SEO, paid traffic analysis (ad strategy, competitor’s paid traffic analysis etc), social media marketing and even PR (brand monitoring, discover trending topics etc).

Despite there being a plethora of SEO tools in the market, SEMrush continues to be one of the most popular tools for professional bloggers.

SEMrush is the competitor research tool for a majority of marketers and professional bloggers.

Analyze Long Tail Keywords using Keyword Magic Tool

Do you know that SEMrush is made for its Keyword Analytics feature to extract different reports for keyword research?. It works like this: Just enter your seed keyword(s) into the search box and hit enter. Within seconds, SEMrush will pull out the following data for the keyword(s): Volume of searches, Number of results, Phrase match, Related Keywords, Competition

But there is another very important feature within SEMrush that’s often ignored by users – The Keyword Magic Tool.

The Keyword Magic Tool is an easy-to-use keyword research tool that provides you with all the keywords that you need to build an effective SEO or PPC campaign. With this tool, you will be able to generate tons of long-tail keywords for your seed keyword(s).

To use this feature, move to Keyword Analytics and select Keyword Magic Tool.

Enter your seed keyword(s) and hit ‘Search’. The Keyword Magic Tool will then automatically calculate all the keyword potential for you, presenting you with data on important metrics such as:

  • Volume
  • Keyword Difficulty
  • CPC
  • Competition

In addition to these metrics, SEMrush will also present you with a long list of long-tail keywords for the seed keyword(s) which can be exported into a spreadsheet for manual sorting.  SEMrush will show you data on the volume, keyword difficulty, CPC, and competition for each of these keywords, helping you identify the most profitable keywords for your campaign. In this article, we’ll examine why it’s such a resourceful tool for bloggers and show you practical tips to get the most out of your SEMrush subscription.

Features of SEMRush

  • keyword research,
  • organic competitor research,
  • backlink analysis.
  • keyword position tracking
  • competitor research
  • writing perfect content that in-depth and covers all topics (LSI keywords & phrases) using their brand new SEMrush writing assistant tool and brand monitoring.

2. Ahrefs


Like SEMrush, is an all in one marketing toolset that has a better UI and also a bigger database of backlink data, crawled pages and more. Ahrefs has a very modern user interface that is modern, airy and never lets you feel distracted or bored while performing deep competitor researches using it. Ahrefs has the best backlink data (6 billion pages crawled every single day and index is pumped up with new data every 15 minutes).

It is great to find incoming links to both you and your competitors’ site as it helps to filter it based on language, CMS and more. It also enables you to see new links, lost links, and pages with the best or most links for a domain. You can also get an idea about how much traffic particular backlink brings to the linking page.

Ahrefs content explorer tool is another cool feature that makes it a perfect Buzzsumo alternative to find trending content, sort it based on referring domains, links pointing to them and organic traffic they receive.

Using the “highlight unlinked domains” option, you can also filter out sites that already link to you to only get results from sites that have never linked to you and so you can use that and get some fresh referring domains.


  • Largest and ever updated (every 15 minutes) database of backlinks.
  • 24/7 Brand monitoring (Keeps you updated with every single mention or link you or your competitor get)
  • Rank tracker
  • Keyword research (along with estimated visits, keyword difficulty, country-specific traffic estimates, how many visits top-ranking pages get, and a detailed analysis of top 10 ranking pages)
  • Competitor analysis with “gap monitoring” to see what keyword opportunities you are losing out to competitors.
  • Organic research, search features (featured snippets, image pack etc) and top keywords for each individual page ranking.

3. SEO PowerSuite


Best Moz Alternative With Free Trial

SEO Powersuite isn’t a standalone product, it is a bundle of some of the Industry’s best SEO tools like Rank Tracker, Link Assistant, Website Auditor & SEO Spyglass. Together these SEO tools are a powerful Moz alternative that is a must-have for your SEO arsenal.

Let’s see how each tool helps you in your SEO campaign:

Rank Tracker

Rank tracker as the name suggests will help you track the keyword rankings of your website or client website. Unlike other cloud apps listed in this list, Rank Tracker by SEO PowerSuite gives you the ability to track unlimited keywords (great if you have multiple sites or clients to manage).

You can track the keyword positions based on search engines (Google, Bing & Yahoo), country, city and even an exact address (good for local SEO).

Link Assistant

One of the most important tasks of affiliate SEO or client SEO is outreach and Link Assistant helps you do just that.

Link Assistant helps you find valuable link sources, gauge them based on your metrics (social strength, Alexa rank (duh!) domain age etc) and then outreach them directly via the app.

Website Auditor

This is one of the best SEO tools in the PowerSuite bundle. By Leveraging an SEO Spider, website auditor audits a website for its HTML, CSS, JS, Flash content, etc. With the website auditor, you can view your site’s architecture, pages (along with their titles, HTTP status codes), on-page SEO, and a lot more.

SEO Spyglass

SEO spyglass generates backlinks reports based on all links pointing to your (or your competitors’ sites), highlights harmful incoming links, highlights backlinks that generate traffic (referral traffic from source sites), etc.

You can also use SEO Spyglass to compare 5 of your competitors’ backlinks data side-by-side. You can also generate domain comparison reports amongst others.

If you’re looking for a free Moz alternative, you might have a hard-luck finding one, but luckily we have a cheaper alternative to Moz that can definitely save you some bucks. I got this tool as a lifetime deal on Appsumo which makes it even cheaper for me.

4. Serpstat


It is relatively newer as compared to biggies like SEMrush or Ahrefs but it does provide a good competition to them by targeting the budget-conscious market.

Let’s check out the features now-


Keyword research

Serpstat– has a decent keyword database of over 100+ million keywords and provides keyword stats from 15 countries. You can further filter out results based on featured snippets, other search features (like queries in people also ask for section) local maps, shopping features, etc.

Domain vs Domain feature

It helps you compare multiple domains side by side and see how they fare against each other in terms of traffic, keywords, etc. It measures domain quality or strength via Serpstat page rank or Serpstat trust rank (its own version of Moz DA and PA).

5. Majestic


Majestic is not the jack of all trades. It doesn’t do keyword research or site audits or brand monitoring for that matter. What it does, and does exceptionally well at, is backlinks.

Majestic has the world’s largest link index and helps SEO professionals and agencies get some very awesome data regarding referring domains, anchor text cloud, historical data of links and more.


Majestic helps you get some highly relevant backlink data that Moz or Moz alternatives don’t provide.

  • Citation flow (number of backlinks pointing to a site) and Trust flow (quality & authority of the links pointing to a site) are two great metrics in gauging your site’s strength based on links you’ve got
  • Link data of the last 5 years
  • Flow metrics (to compare domains based on TF and CF)
  • Clique Hunter (helps you find sites that link to more than one of your entered domains. Good way to find low hanging fruits for outreach or link building opportunities).
  • Network Neighborhood (to identify sites hosted on same IP or subnet)
  • Rank Tracker (track your rankings via search console data)

6.  Nightwatch


Next, the best Moz alternatives SEO tools list is Nightwatch which has a futuristic UI and a lot of features that bloggers and SEO agencies look for in an ideal SEO tool.

Apart from key SEO features (I’ll discuss below), it lets you integrate your site’s analytics and search console with the software it gives you exclusive insights about your website’s search performance. Also, it is one of the best cheap Moz alternatives that you can get your hands on.


  • Keyword rank tracking
  • Backlink monitoring & reporting
  • Daily ranking update
  • Integration with search console & analytics
  • Mobile rank tracker
  • Adwords advertising stats
  • Automated keyword suggestions
  • White-label reporting that can be customized, easily customized email that goes along with the report and automatic reporting to clients make it great for agency SEOs
  • Graphical representations including reports to help you visualize the average SEO performance of you alongside your competitors is a great way to digest nerdy SEO data

7. Raven Tools


Raven Tool is a unique SEO tool for client management that offers white-label reports for SEO, site audit, backlinks, rank data and performance metrics for Google Analytics, Adwords, Facebook, and Bing ads, etc.

8. Spyfu


It is another powerful SEO tool that helps you access the top ranking keywords of your competitors, every ad they’ve bought (from Google) and every single ad variation they’ve ever launched in the last 12 years!

Spyfu also helps you get contact details (email, social media handles, address) for any domain you enter. Click here to read an in-depth review of SpyFu to see what more the tool offers.

9. Web CEO


Web CEO is another SEO software with white label reporting that offers a range of tools some of which are the best free Moz alternatives you can find.

They do offer a 14-day free trial so it’s a perfect deal for those wanting a free Moz alternative to try before buying.

10. SEO Profiler


SEO profiler is an all in one SEO tool that replaces almost every single SEO tool suite you use.

It offers a wide variety of SEO tools including automated SEO audits, on-page SEO, off-page and local SEO, link analysis, daily rank tracking, website optimization tools, uptime monitoring, and teamwork.

Not to mention, they offer exportable white-label PDF and web-based reports.


To drive more traffic to your website, you definitely need the best SEO tools. The most common problem with most SEO tools such as Moz tools is, they are quite expensive. Not everyone can really afford them, that’s why I made this list of top 10 Moz alternatives.

These alternatives are a lot cheaper and give you an edge over your competitors.

If I missed any of your favorite SEO tools? Let me know your thoughts in the comments section.


Ashfaq Ahmad

I Ashfaq Ahmad Founder of BloggeRoundup. A blog that helps you to learn blogging, SEO, affiliate marketing and make money online tips. Join my Facebook Group and stay connected with other pro bloggers.

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