Off-Page SEO – The Beginner’s Guide for Rank On the First Page [2021 Updated]

Off-Page SEO is the position of your website in order to improve its ranking in terms of search engine. SEO is one the most important task if you want to rank your website on the topmost page of a search engine because there are various websites already present having the exact same niche as yours. But it depends on you what techniques do you use to take your website on the top.

What Is Off-Page SEO?

Off-Page SEO is the kind of activity which is usually done if you want to increase your user base or visitors, off page SEO is done apart from your website which helps your website to get on the top of search engine.

Off-Page Optimization is as necessary as if you want to improve your website traffic. On-Page optimization happens within the site whereas Off-Page optimization takes place outside the site. If you’re writing a guest post for another blog or writing a comment then it means you’re doing Off-Page promotion.

On-Page vs. Off-Page SEO

Here’s a quick refresher on the difference between on-page and off-page SEO.

On-page SEO generally includes factors like:

  • Page Titles and Headings
  • Images
  • Meta Tags
  • URL
  • Fast-loading pages
  • High-quality and regularly updated content
  • Internal Linking

Off-Page SEO really comes down to one major factor, which is high-quality backlinks to your site. The more of these you can get, the better, but, at the end of the day, it’s really more about quality than quantity because you want backlinks from sites with higher domain-authority ratings.

On-Page vs. Off-Page SEO

How To Prepare A Site For Link Building

Links are very important for Google, as it is unable to get access to the website if you’re not having a specific link you need. No matter how depth, high-quality content you’re providing. If there is not a link then no one is going to visit your website. The website builders usually skip the initial methods for building a link which is an important process in my point of view. You need to give first priority to link building as it will ensure that you’re mindful that you’ve shared your links.

Laying Out Your Internal Pages

We’ll optimize internal pages can make a huge difference in the overall ranking of your website. This includes interlinking your pages with the help of random keywords. The most efficient way is to link your website with your competitors which will help you in growing yours. As per category, you can decide your link.

Smart SEO (Search Engine Optimization) doesn’t throw links at your page. Laying out the page will help you for an optimization process. Moreover pages addressing the same topic related to linked together in order to provide a rich experience for the users.

In most of the case in search engine optimization process internal pages are often overlooked most of the SEO’s and site owners did not realize that they need to work on the flow of internal pages. This is usually very useful when you have links from high-value pages from the same website.

One of the most important point I would like to conclude is that no matter how much quantity of links do you have but if they are not having quality then they are useless.

Pick Thematic Keywords

Picking up a correct and highly searched keywords are very important, as many of the keywords do not have much of visitors. I must suggest you go and research as much as you can on keywords. It will be more helpful at the beginning, as keyword plays a vital role in SEO term.

Thematic keywords can be chosen from the competitor’s website pages. Where you’ll get to know that on which keywords they are ranking their websites.

Now let’s have a look towards the checklist of ‘OFF PAGE SEO’

Local Listings: Listing your businesses with Google is one of the best strategies in order to maintain your website. Your website traffic will surely get an increase due to this strategy. This helps with local SEO and if you’re creating backlinks in a specific regional then Google will automatically understand about your target.

Social Bookmarking: Social Bookmarking is one of the greatest ways of promoting your businesses, website, event or brand in a shorter span of time. Social bookmarking is playing a vital role in allowing your brand to socialize.

I have listed out some of the most social bookmarking website i.e StumbleUpon, Scoop it, Reddit and pearl trees which will allow you for making your website to be social.

Image Submission: Image sharing sites help for improving your website traffic. As it shows the impression of your website. If you’re optimizing your content then it’s only for the web search. But nowadays images are used to improve the quality of your posts, as most of the people prefer for sharing their images to an image sharing website. I’ve listed out a few of the best website which will help you to share your images which are called as PR sharing sites. This will help you in improving backlink through images.

  1. Instagram
  2. Flickr
  3. Tumblr
  4. Pinterest

If you get in touch with these social sites, it will provide you images high base which will help yours for improving your website traffic.

Audio Submission: Uploading an audio file in another prime SEO activity is very useful for promoting your website. As audio determines what you want to convey through a better voice to visitors. As it has a direct connection between the content and the viewer. If you want you can backlinks these audio files to high sharing PR audio sharing websites. This is the most effective method of SEO.

As I’ve gone through many of the audio submission websites, but few of them which I like personally listed below.

  1. SoundCloud
  2. Podbean
  3. Moby picture
  4. Podmatic

Apart from these there are several audio submission websites are available, you can go through them also but mentioned above are the recommended one.

Video Submission: We know the difference between video and the text, as a video is more helpful in order to conclude the content in the most effective manner. It is one of the most effective and prominent ways of promoting your website. While uploading a video make sure to provide proper description and title along with the proper keywords so as to improve the ranking of your site.

Following websites will help you for submission of the respective videos.

  1. MySpace
  2. Flickr
  3. Dailymotion

Profile Creation Website: Profile linking websites have improved the level of engagement of users. Profile creation is one of the most important tasks in order to maintain as an owner. They offer you much detailed information which will help you for interacting with the visitors to your website in an easy way.

Profile creation is the kind of method which provides you the brand and new strategy of SEO professionals and the best SEO services. Profile creation is as necessary as it becomes more helpful while providing backlinks.

Web 2.O: You can create a website and write several posts in it on high PR Web 2.O websites. Natural backlinks are more helpful in order to increase traffic which is a great SEO strategy. And due to this eventually, it will also be more helpful for increasing the ranking of the website. There are several natural backlinks available on the internet and most of them are favored by Google which is amongst the largest search engine. They consist of high page rank do follow web 2.O

After search a lot I came up with the following website.

  1. Blogger
  2. WordPress

I must suggest you to go for WordPress as it is a paid blogging platform which will allow you to get access to the several plugins available.

PPT Submission: PPT sharing is one of the legit ways in order to do SEO. You can easily share the PDF online on the websites which allows you to do so. The website which allows you to share PDF is updated on a daily basis which will be more helpful for you. Therefore the search engine likes to crawl these sites very often. Do follow submission of backlinks will help you to get highly searched keywords which you can use in your post which will be very helpful in order to improve ranking and visibility on the search engine.

Using Quora: Quora is the best website in order to drive traffic to your website.  It can also be used to get backlinks for your website. A Quora community consists of a vast amount of user base all over the world used to discuss a wide variety of subjects and topics. If you’re still unknown about Quora and it’s used I must recommend you to get in touch with it as through the discussion you’ll get knowledge about SEO strategies and it can also be helpful in order to increase the visitors.

So these were few of the starters which I personally use for doing and Off-Page SEO, as these did not require any paid subscription which makes it worth.

What To Do Next?

Here I am going to tell you a shortlisted strategy which can be used to do Off-Page SEO. As these are the practical methods which I’ve been using since the beginning of my blogging carrier.

Questions & Answers Website

Questions & Answers websites are the most relatable insights which are specific to perform a Google search. Do example if you are looking for a review of any smartphone then by visiting a wide range of websites you can get access to the pool. The information which is acquired there may not be able to address your concern. As these website helps you to acquire a maximum number of visitors as it can attract to the viewers.

The most useful strategy which I like about questions & answers website is that you can capture emails of your visitors which can be used to send them notification whenever you’ll add a new post.

Competitors Backlinks

Steal your competitor’s Backlinks with the use of SEMrush, Ahrefs and majestic tool (The one which I like is SEMrush, as it consists of a vast amount of features). Spying on your competitor’s backlinks will you give you an idea of domains and hosting liked to their website and posts.

In a similar manner, you can also access them as you’ll also be able to find out the keywords which play a vital role in SEO.

Guest Blogging

As we’ll know that Google is the largest search engine in the world. Google provides an abundance of opportunities for a guest post. You can also use any one of the following combinations to open guest posts. You just need to write your keyword using the following words so as to get lists of blogs your posts into a guest.

  • Guest posts guidelines
  • Guest posts
  • Submission of guest posts

Backlinks (.gov & .edu)

The backlinks like .gov and .edu are of high quality as they are very useful in order to create more backlinks for your blog posts.

Backlinks are used to bring out highly targeted and valuable traffic from the referring website. Backlinks are great if you are looking to improve your user base as they get your target audience familiar. Backlinks provide you an authority of being an owner of the website.

Conclusion – Off-Page SEO Techniques in 2020

As we’ve seen how Off-Page SEO works. As the process is a bit different but it is more useful in order to increase the traffic. We’ve seen how backlinks can help you for improving your website visitors as it has a direct connection between the website and the viewers. Uses of keywords for off page SEO is the best task for improving user base. With the help of tools like SEMrush which will show you the strategies which are used by your competitors. You can also get access to these tools which provides you great features.

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Ashfaq Ahmad

I Ashfaq Ahmad Founder of BloggeRoundup. A blog that helps you to learn blogging, SEO, affiliate marketing and make money online tips. Join my Facebook Group and stay connected with other pro bloggers.

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