We all know that search engine optimization is not an easy task in the present scenario. All of the pro-level digital entrepreneurs involve themselves in the making their website rank on the top of search engines.
And especially if you are a beginner, it will require a lot of research to crush your competition. Firstly you need to know who exactly you are up against.
Many bloggers and entrepreneurs belong to every industry you see in online businesses. To gain the maximum amount of organic traffic, you need to think out of the box so that you can beat down your competitor and take your website to the top of search engines.
So if you are the one who is looking for the best strategies that will help you out to steal your competitor’s rankings, then this post might help you and not just because we have compiled the ways that one can proceed with. If that makes sense to you, make sure to stick with the post until the end to get the most out of it.
But, the question might appear in your mind that,
Why You Need To Do Competitors Analysis?
The answer is straightforward because if any of the websites are ranking on the top of search engine on the specific keyword, they must be using a certain amount of keywords for SERPs’ SEO strategies.
When it comes to digital, your competitor will teach you how to strategize your own website to put down the content and make it stand on the top of search engines. Identifying competitors is significant to succeed in the digital space, so most professional bloggers still proceed with the competitor analysis.
It’s not rocket science to do competitive research if you apply and implement the right method. And that’s what we’re going to serve through this detailed post.
So, with that being said, let’s get started.
How Will You Find Competitor Online?
Competitive research is one of the tedious methods that might consume as much time, so I will highly recommend you to be conscious while doing research just because it will give you a certain number of reasons that might fulfill over 50% of the SEO.
More importantly, you will always need to know about keyword analysis just because your computer might be using highly targeted keywords with a high amount of search volume.
To let you know, we have tested and analyzed this term and shortlisted a few of the best ways that you can proceed with. So here are they:
- Asking the clients or boss
- Using the search operator
If that sounds great to you, let’s dive deep into each one of the process.
1. Asking The Clients
It’s always better to learn from your clients or bosses just because they know how digital space works and the best benefits you can take. If you are working in any digital marketing agency for a company, I recommend you get in touch with light or boss and ask them about competitive research.
The only reason behind this is that if you do it by yourself, it will consume as much amount of time that can be saved. There will be more acknowledgment coming out of your mind for asking out to your boss or clients about this but believe me, it will benefit you a lot if you truly want to succeed in a short amount of time.
It’s not always necessary that what you see will be the same for a lifelong and in real life. So take some time to have face to face conversation with your clients or bosses of the company. This will be more valuable for you to proceed with.
The real-life competitors can teach you how to strategize your own content and website to take it on the top. Eventually, in some instances, you’ll see even the best them once you proceed with the right amount of strategy.
2. With Keyword Research, Find The Competitor Website
When it comes to blogging and gaining organic rankings, you need to proceed with the keyword research just because keywords please a crucial role in the complete SEO terminology. It will help you expand your own content and that, you can even master the skill of competitive research that can help you in the long term, so you can overtake your competitors.
Even if you are a beginner and don’t have a nice day that where you would be keen, here are a few of the steps that you should follow to proceed with the keyword analysis of your competitors:
- Make sure to use your own noggin and proceed with the keywords that are relevant in your industry.
- You can look upon the keywords or which your competitors are ranking their website.
- You get to sit with the domain research by grabbing one of the tools amongst Ahrefs, SEMRush, SpyFu.
- Use Google keyword planner that will help you to know more about the idea targeted keywords that have a high amount of search volume.
Brainstorming Targeted Keywords Based Upon Search Intent
The first thing to begin is finding out that one keyword is being widely used for ranking purposes.
I will highly recommend you to search from the searcher’s intent so that you will get to know what exactly they are willing to search on the search. Let’s see if you sell electronic items, then you can search something like ‘buy electronic items’ and not ‘how far the electronic item lasts.’ This is one of the most convenient ways to begin your journey, which will take less time and out produced.
If you can think from a searcher’s point of you, it will be easier for you to rank your content on the top of search results. Apart from this, you can also begin your journey by searching for long-tail keywords with a high search volume in the marketplace.
Apart from this, if you want results even more quickly, you can also use a certain amount of tools and services available in the market.
Use Ahrefs, SEMRush, SpyFu
When it comes to competitor research, most digital entrepreneurs use SEMRush, Ahrefs, and SpyFu as their regular driver because they’re the only tool I the maker having a high amount of search volume that provides you legitimate data.
Although all of them serve you a free trial so you can start your journey without investing a single penny. And once you start getting the output of it, you can invest in it so that you can consistently acquire their services for a very long time. It is always necessary to proceed with competitive Research, and this will never stop even if your website ranks #1.
They are pretty simple to use all you need to do is just type in the URL of the specific domain. That’s it; they will showcase to you the highly targeted keywords and the other beneficial terminology that you can use to rank your website at higher SERPs.
SpyFu might be having some sort of limitations, which can be fulfilled by the SEMRush, so definitely check it out once.m for a better commencement.
3. Always Look For Similar Sites In Your Niche
It doesn’t matter how you proceed with the keyword research, but the next and most important thing is that you lack as much time and money if you do not move with the other research side. To get the maximum amount of reason, I will recommend you look at a similar website. This will help you know how exactly they’re work g to get themselves on the top of SERPs.
Use of SimilarWeb
SimilarWeb is considered one of the most sophisticated tools available in the market to complete research for your competitors. All you need to do is just type in the URL or the domain name, and it’ll show you similar sites, and then you can do research using the SEMRush. This is a legitimate method to get the maximum amount of output in a short amount of time.
You should implement this technique and list out the top 10 similar websites to proceed with the competitor analysis. You can even strategize your content and fulfill it any big are there.
Use ‘Related’ Search Operator In Google
This is one of the best methods that I haven’t noticed every blogger and digital entrepreneur talks about. Most of them might underrate this term, but it is one of the favourite that has given me as much amount of output. It works as similar to the Similarweb; the only thing is tag it consumes a bit more time buy totally worth it as it’s a free tool.
4. Make Sure To Find What Your Competitor Is Doing Right
To put one step forward, it will be essential for you to list the amazing thing about your competitor by listing out their URL. To improve your search ranking, you will always need to proceed with competitive research to let you know what your competitors are doing in the right way, and you lack it. So if you’re someone like me who’s always looking for a stimulating ranking, then make sure to do deep competitor research. Here are few steps that you can follow right away:
- Make sure to have a look at your competitor’s site.
- Make sure to monitor your competitors.
- Make sure to identify the content in their site that is performing top on the search engine.
Evaluate Your Competitor’s Websites
Evaluating your competitive website is one of the most important processes that you should not ignore to succeed in the SERPs. So we’ve discovered a few steps that you can follow to gets results faster.
So while doing competitor analysis, you will need to ask yourself the following questions:
- Do they own any blogs?
- They used to update it regularly?
- What kind of content they used out over there?
- They do an event or not?
- Events like webinars, community-based conferences, etc.
- They link their social media profile links?
- They remain active or not?
- Do they use a call to action terms?
- Do they use pop-ups for the newsletter?
- They have an email list?
- They provide subscribe button over there or not?
- They offer coupons?
- Do they have unique, useful content on the homepage?
- Category of product they’ve on the homepage?
In this way, you can identify your competitor, and you will get to know more about this stuff. Also, it will be easier for you to maximize the true potential of your SERPs.
5. Identify Competitor’s High Performing Content
When we talk about competitor analysis, we will always need to look at their content using it in a tool or not modify content. What do you need to analyze that the type of content performing high can create that content for the betterment?
When this is possible if you can have some of the tools that are mentioned below:
- Moz’s top page report analysis
- Ahrefs content explorer tool
Ahref’s Content Explorer tool is one of my favorites because it has some of the ranking ability that will help you out through the process and build up your own organic traffic that we flew up in your way. So if you are the one who is about to maximize the amount of organic traffic, then you need to proceed with the exploration of content that’s only possible with Ahref’s content explorer tool.
You can get even to an advanced surface to redirect you with Google search, and you can even customize it according to the requirement to perform your own workflow in content creation. Once you get to move the primary keyword, you can form your own content using that.
Along with that, the link explorer helped you to find the best-performing pages of your competition. You can even take out the report and find the best possible top pages giving away the right strategies.
Buzzsumo is another great tool that will help me to calculate the social media shares of specific content. It will redirect all of the social media accounts and collect data from them to get a complete and detailed report that you can analyze well.
It also allows you to filter up the content depending upon the date, language, content types, and country.
6. Monitoring Competitor Mentions
If you are supposed to look at your competitors, you should definitely go with the social mention because it will give you and alerts in the places like Talkwalker alerts, google alerts, and shreds.
What’s Ahrefs Content Explorer
The Ahrefs content explorer tool is one of the most convenient and trusted tools that help you have a detailed overlook of your industry’s competitors. Like most of the Other tools, it does not have any complicated user interface, so even if you are a newbie, it will be easier for you to acquire it and use it accordingly.
Apart from this, if you are supposed to increase your content ratio for a website, it’s way easier to hands on to this tool where you’ll also get the support of some of the advanced features.
7. Use Data To Improve Website’s Performance
Once you look at your competitor and do the complete analysis, the next up is an arrangement of that specific data in a competitive manner. It will help you a lot to rank your website on the top of the search engine effectively.
By proceeding with this, you will get to know about organic rankings that will help you grow your own content in that specific industry you’re in. So here are few things that you should take care of:-
- Emulating the competitor’s top content and creating it accordingly.
- Creation of the gap content that can make your website rank.
- Get the links from where the competitor belongs to.
Now let’s discuss each entity one by one.
Determining The Competitor’s Gap
This is one of the important processes where you will have to find the keyboard upon which you are competitor is ranking their content on the top of search engine.
Try to organize the keywords and find out the missing keywords that need to be applied in your content and fill the content gaps to drive your website’s organic traffic. Even if you are just a beginner, this won’t take a huge amount of time, and the output you get is way more than you ever thought of.
Evaluate Your Competitor’s Best Content
Once you have shortlisted the specific keyword and identifier the content games, the next up you need to do is competitors performance analysis so that you can revamp your content in a great way that will help you a lot to grow the number of organic traffic that’ll flow towards your content and website.
Buzzsumo is one of the most useful tools that will help you proceed with the competitor analysis, but you can also find your competitor’s topics. You can form similar content that can help you in ranking as well.
And once you finish writing the article for content, then make sure to reach out to as many amounts of people as to know their thoughts and opinions about it so that you can even modify the content as per the audience requirement. Always remember the quality matters that most than quantity, so make the discussion in that way.
Get Links From Where Your Competitors Are Taking
Link management is one of the most important concepts, and we have already created a detailed post that you can go through. If you are supposed to maximize your website authenticity in a short amount of time, you should definitely go with the backlinks creation.
I won’t recommend investing a lot of amounts because initially, it won’t make sense. I started to try finding out the resources for free that’ll help you create as much amount of backlinks, due to which the number of traffic flows will get higher.
Initially, it becomes tough to rank your website on the top of search engines, especially if you are just a beginner. So it’s always better to think out of the box and try out some useful strategies that will surely help you increase the rankings.
We have shared some of the techniques you can implement right there on your website to gain as much organic traffic through this detailed post. We’ve also compiled the strategies to know how to steal the competitor’s ranking by using certain methods. So make sure to follow them accordingly.