Advanced On-Page SEO Techniques for 2020 and Beyond

Do you wish to make your post-keyword-targeted, SEO-optimized, and ready to drive more traffic?

Would you like to make it easier for search engines to understand what keyword(s) your blog should actually rank for?

If you just said  “yes” to any of these, then you are about to learn the secrets of making your blog post-keyword-targeted.

When it comes down to  optimizing a website or a blog post, there are two main factors at play:

On-page SEO

Off-page SEO

This article will focus on on-page optimization, and we will be sharing lots of good on-page SEO techniques you should implement while working on optimizing your blog posts.

Now, let’s just not confuse on-page SEO with onsite SEO.

  • On-site SEO refers to the overall optimization of the entire website with things like Sitemap and setting permalink structures.
  • On-page SEO optimized content for a target keyword within a single blog post. This includes making use of proper headings, proper keyword placement, ensuring content quality, and paying attention to many other factors.

Why Do You Need the On-Page SEO?

Search engines are absolutely nothing but a complete set of algorithms. They look into the various factors to rank your page for certain keywords. Now, we just need to help search engines to identify that target keyword from the post in order to make that post more relatable to readers.

When the search engine crawls a particular website, it checks the internal structure of the website primarily. So, it is extremely necessary to design and organize the website and all of its pages in a way that the crawlers find them all the way worthy of giving higher rankings. Google and all other search engines keep changing its ranking algorithms randomly. So, while doing the on-page SEO techniques 2020, you should have knowledge about all the algorithm changes history in detail.

Here is some food for thought:

Why are you not ranking your page on the first page of search results?

Well, there might be a lot of reasons, but if you aren’t paying attention to SEO, then that’s probably the biggest reason.

So when we do SEO-optimization of a post, we usually follow a certain set of proven methods to rank it higher on a search engine.

Now, Google not only considers the on-page SEO score when ranking an article. It also takes into account many other factors like social media signals (shares, likes, tweets, follows, etc.), backlinks, domain authority, and many other off-page metrics.

Our goal with the on-page SEO is to optimize an article in a natural, but smart way, so that search engines can easily pick out the target keyword and bring our website targeted visitors.

Before you read more, I assume that you know about keyword research and how to find keywords to target. 

It was extremely easy to rank an article a decade ago but now it’s very difficult. You can’t rank your post just by writing a good long article. You have to apply some of the best SEO techniques to make it on the top. And for the coming year 2020, this is going to be tougher. But you don’t worry we have some best SEO techniques in 2020 that are definitely going to help you.

So supposedly you have a wonderful website with lots of great ideas and content. But you are getting very little traffic to your website. And the chances are you have heard about SEO techniques. But the question is What is SEO? How it can get you more traffic, more visibility and help you to rank at number one. Yes! That’s the power of SEO. You can be a number one position by simply following the best SEO practice in 2020 and beyond. So if you also want to know what are the best SEO techniques in 2020, then read the article below.

What does SEO mean?

SEO simply stands Search Engine Optimization. It is an art of ranking your website page and driving high traffic to your website from organic search engines. In other words, It is a practice in which you optimize your online content in order to make Google include your page in the top search results whenever someone searches for that particular topic.

Let’s take this example to make it more clear.

Suppose you have an article about best-shared web hosting. So you want your article to be at one of the top position for the keyword “Best Share Web Hosting” in order to get more traffic to your website.

And that is the power of SEO.

Here are some of the best on-page SEO techniques 2020 that you can apply to your post and able to rank it on the first page.

Best On-Page SEO Techniques in 2020

1. Write high-quality content

If you want your article to be on the top then you must write high-quality content in your article that is relevant and fresh too. Like who wants to search for Windows Vista if they have Windows 10 in their PC. You got us, right? Writing high-quality content is a very important element and best SEO practice followed by all professional bloggers.

Your content must be comprehensive. The more quality content you post, the more users will likely engage in it and ultimately the more traffic you will get. The secret to the high-quality article is to satisfy the customer’s needs. If he is searching for something that is related to your article then he should get all the detailed information regarding that topic. Every part of your content must be useful and very informative to him. This will also help to improve your bounce rate. And Google will know that users are liking your article and it will put your article on the first page.

What you should Do

  • Write detailed content relevant to the topic
  • Update, Update and Update your article
  • Write the user-friendly content

What you should Not Do

  • Don’t plagiarize your content
  • Don’t overstuff keywords in your article
  • Don’t write plain and boring posts

2. Make your Website very Mobile-Friendly

mobile-friendly-websiteAccording to a study, almost 60% of Google traffic comes from mobile devices. So these days, it is very very important to optimize your site for mobile users. This means if your content doesn’t perform well on mobile platforms, you won’t rank high. Since Google has recently moved to a mobile-first indexing process, it is just essential.

You can optimize your content using AMP pages that is an open-source initiative created by Google and its purpose is to improve the overall experience of mobile users. You should also use a Responsive web design approach in which the website pages are optimized in a way that those can be viewed in response to the size of the screen or the web browser that one is viewing with.

What you should Do

  • Keep it light and fast loading
  • Do a lot of research and test all over again
  • Optimize the size of the images

What you should Not Do

  • Do not use Flash
  • Don’t choose complex fonts and designs
  • Don’t hide content for mobile
  • Don’t use unfriendly navigation
  • Don’t use too many pop-ups on mobile

3. Optimize the Title and Headings

optimize-title-and-headingsThe title is the main headline of your article. This is the tagline that describes your article. People will read your title and if it seems attractive to them they will click it. If they don’t find it useful they will not click it and you won’t get traffic unless people click on your article in the Google search results. And ultimately your website ranking will go down. So make sure to add an enticing title to your content.

One more important thing is the Meta description. The purpose of the meta description is to get someone who is searching on Google to click your link.

What you should Do

  • Insert focus keyword in Title and Meta description
  • Use a unique title tag to make it more attractive
  • The right length is very important

What you should Not Do

  • Do not make it clumsy
  • Avoid keyword stuffing
  • Do not copy the content from the web page to Meta Description

4. Optimize your Images

image-optimization

Image optimization means reducing the size of the images that you are using in your content. The lesser the size of the image, the lesser will be the loading speed of that particular page. And this improves the user experience. Image optimization is also an excellent and result-oriented SEO practice in 2020 because everyone wants to read an attractive article. But while compressing its size don’t compromise with its quality.

What you should Do

  • Use relevant keywords to name your image
  • Optimize image alt attributes smartly
  • Reduce the size without compromising with its quality

What you should Not Do

  • Do not use large images
  • Don’t reduce image quality
  • Do not leave the alt text blank

5. Optimize your pages with Internal Linking

internal-linking

Internal linking is also one of the best SEO techniques in 2020 to optimize your pages. Internal links are the links from your own websites that point to other articles or posts and can be from an image or from the text. These links will help your visitors navigate around your website hence improving the bounce rate.

Moreover, this is the best SEO practice for 2020 that not only increases the visibility of your site but your older posts also get more exposure and help them get found again by your site visitors.

What you should Do

  • Focus on “Natural” links as much as possible
  • Use descriptive anchor text
  • Reduce the size without compromising with its quality

What you should Not Do

  • Do not mislead people with irrelevant links
  • Don’t use “rel=nofollow” on internal links
  • Don’t engage with low-quality blogs

6. In-depth Keyword research

keyword-research

Keyword research is the best SEO practice and helps you a lot to rank higher in Google search engine. Keyword research is a crucial process in which you have to find and analyze the phrases related to your blog and people are searching for it. It’s like reading the mind of people. You can use Ubersuggest, a free tool to search your keyword.

This is how keywords work. These are the words that help people to find your content on the internet. When users do have any query they search for the topic in the Google search engine by putting specific phrases. Google then finds the content related to that specific phrase and shows it to the user. That specific phrase is a keyword. And you have to use keywords smartly in your content without overdoing it. Here are some suggested keyword research tools that you can try for a better view.

What you should Do

What you should Not Do

  • Don’t stuff your content with keywords
  • Never use hidden keywords
  • Don’t use just a single keyword in your content. Try to mix and match

7. Magic of Infographics

Infographics simply mean information in graphics visual form. It is one of the effective SEO techniques in 2020 that has the capability of transforming your dull and boring article into a more appealing and engaging post. According to a study, 40% of people respond more to visual content than text.

So you can actually see why the infographics have become important in SEO practices. If done properly, you can make a big difference to your site by including this one element. Some sites with which you can create infographics are visual.ly, Canva, and Venngage.

What you should Do

  • Keep your infographic simple but unique.
  • Use accurate data for the story.
  • Optimize it for better results.

What you should Not Do

  • Don’t use more than three colors.
  • Never use too much information at once.
  • Don’t forget to add sharing buttons.

8. Voice Search Optimization

voice-search

Now, you all know how technology has changed for the past few years. And voice search is in trends these days. Now people are more using their voice assistant to search for something on their mobile devices. According to Google, voice recognition accuracy has grown to 95% for a few years. So that means, the websites that are more optimized for Voice Search, have better chances of ranking your content on top and engaging your potential customers.

Voice search optimization is one of the best SEO techniques in 2020 because it enables you to do things faster. Moreover, you get your results faster.

What you should Do

  • Focus on what the user may ask.
  • Make your content as relevant as possible.
  • Optimize page and website speed.

What you should Not Do

  • Don’t avoid long-tail keywords.
  • Don’t use technical and heavy language.
  • Don’t forget to include questions and their answers in your article.

9. Build Quality Backlinks

quality-backlinks

If you want to increase the visibility and credibility of your website then you must ensure that a website with high Domain Authority links back to your website. The quality backlinks can actually boost the ranking of your website because they bring direct traffic to your page. There are two types of backlinks: Nofollow and Dofollow. The Nofollow tag tells search engines to ignore that link while Dofollow links allow search bots to follow the links.

Google uses in-depth research to reward websites that receive authoritative, relevant backlinks. The best way to get a good backlink is to create high-quality content and then promote it to a related website.

What you should Do

  • Do intense research to find new link opportunities.
  • Use your anchor texts correctly by combining keywords.
  • Be very active and up to date in selected social bookmarks.

What you should Not Do

  • Over-optimized anchor text.
  • Avoid URLs as a link anchor.
  • Don’t build DoFollow links only. NoFollow backlinks are also important.

10. Optimize your content for RankBrain

google-rankbrain

Google’s RankBrain is one of the most important factors that help Google sort their search results. RankBrain focuses on two things: how many people are coming to your website and how much time they spend.

To improve your ranking you must optimize your article for RankBrain because it focuses on the satisfaction of user intent. This is going to be the best Seo techniques in 2020.

What you should Do

  • Write articles for real users and not just for page rank.
  • Use long-tail keywords also in your content.
  • Write a long and relevant article.

What you should Not Do

  • Don’t spam your users.
  • Don’t overload your content with keywords.

11. Use Videos to Improve Your SEO

embed-video-for-seo

According to a study, nowadays people want more video content rather than dull written content. So if you are not including videos in your content then you are missing something big, you know. According to some experts, by 2021, more than 80% of traffic will come from online video content.

What you should Do

  • Optimize your content for video feature snippets.
  • Insert the focus keyword in the title of your video.
  • Upload transcript for better understanding.

What you should Not Do

  • Don’t create irrelevant videos just to insert in your content.
  • Don’t use lots of Ads.
  • Don’t overload your video with keywords.

12. Work to improve your Domain Authority

Domain-authority

Now if you are a new blogger and you don’t have an idea about Domain Authority then let me tell you one thing, you should know about it. Domain Authority is the ranking score that predicts how well a website will rank on search engine result pages. Higher the domain authority score higher the chances of ranking it on top. And if you want to improve your DA score then you must write insanely high-quality content. Make sure the information you are providing to your users must be trustworthy.

What you should Do

  • Content is the King so work on it.
  • Internal linking is the key.
  • Remove all broken links

What you should Not Do

  • Don’t ignore the Mobile-friendly optimization of your website.
  • Don’t use spam linking.
  • Don’t write the content on which you have less or no knowledge.

13. Optimize Your Content for Featured Snippets

featured snippets

The question is what have featured snippets? Since Google continuously changes its algorithm and Featured snippets are one of them. They are the first thing people will see when they search for any topic.

Featured Snippets are getting popular day by day because they are providing the info that people are looking for, faster. And if you got a chance of appearing in Google Featured Snippets then there are higher chances of getting ranked in top position.

What you should Do

  • Try to find out what people are searching for.
  • Do comprehensive keyword research.
  • Add high-quality visual images.

What you should not do

  • Don’t forget to use proper headlines and paragraphs.
  • Don’t forget to optimize for voice searches.
  • Don’t try to ignore Google algorithm updates.

Conclusion

If all this seems overwhelming—take a deep breath and start to apply one technique at a time. See, the main task is to rank your article on top. And for this, you have to optimize your content using some of the best SEO techniques in 2020. SEO is changing continuously from one year to another. And rank your post at the top position, no doubt, is a tedious task.

I am sure you have heard about these best SEO practices earlier but have you truly tried them in your blogs? What are your favorite SEO techniques? Comment below!

If you follow the above instructions, you will see all the changes definitely in your rankings definitely. Before performing all these methods, always focus on providing valuable information to the users. When your user likes your content, the search engine will also do the same.

Ashfaq Ahmad

I Ashfaq Ahmad Founder of BloggeRoundup. A blog that helps you to learn blogging, SEO, affiliate marketing and make money online tips. Join my Facebook Group and stay connected with other pro bloggers.

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