If you’re a blogger or digital marketer, probably you have already been utilizing the power of email marketing to stay connected with your existing audience. Email marketing is one of the best practices to reach the maximum number of people and potential leads.
Traditional email marketing services like MailChimp, Aweber etc. might be useful for email campaigns. But they are certainly expensive which makes them unaffordable for small businesses and bloggers.
So why not give a shot to some others. Today’s review covers a new-age email marketing tool SendPulse which utilizes Artificial Intelligence to maximize the results.
Sendpulse is a universal platform for all kinds of notifications: Email, SMS & Web Push.
What is SendPulse?
Sendpulse is a one-stop solution to manage all the emails, textual messaging and push notifications for users in search of a reliable option on a single platform. It is a cloud-based marketing solution for managing all your business tasks. The software is best for people to involve in micro and medium business enterprises. It is a multichannel marketing program and more than just a traditional email service. The main features of the tool are mobile marketing, push notifications, transactional email, and email marketing.
- It is integrated messaging software through which users can communicate via email, SMS, web push, SMTP and many more.
- The fact to notify here is that it is capable of sending 15000 emails per month. There are also specific tools available for the management of users.
- It can easily be used in different devices.
You can sign up for the free plan by clicking here
Let’s make a comparison with GetResponse, MailChimp & other tools available in the market.
Now I am going to elaborate on the basic features and advanced too. Here we are going to discuss the merits and demerits of using the tool genuinely.
Let’s take a look at the advantages first…
SendPulse Review – Key Features
The tool is best to have a successful email marketing techniques. There are many add-on features to increase the productivity from your conventional email service tool. There is a fantastic drag and drop email editor option in the software. Using this, you can quickly and easily create professional email templates.
All the popular features, such as creating your own subscription forms, email list segmentation, a series of emails, and API, are available. I will go through the details of each of them.
Drag and drop email editor
Creating unique, colorful templates with SendPulse‘s drag-and-drop editor is very easy. It doesn’t require any special skills of a professional designer. It takes about half an hour to create an email, even for a person who is new to it.
The main principle of the editor is a set of blocks that you can choose and drag to the place you need. The main elements are situated on the left side of the editor: new section, text, button, separator, video block, and buttons of social links
Any template that you will create in this builder will be correctly displayed at any screen resolution.
You can also create your email template with a regular HTML editor or upload a new template from a file, a URL, or by pasting the HTML code.
Professionally designed email templates
If you prefer to not waste time creating unique designs for your emails, you can take any template in SendPulse free email templates gallery. It contains more than 100 variants on different topics: holiday, e-commerce, travel, restaurant, business, health care, education, and others. Just change the text, and the email is ready to send.
Subscription form generator
Filling in the subscription form is the very first thing a user faces when they decide to subscribe to your newsletters. The main rule for the subscription form is to be convenient for the user and to have a sufficient number of fields to collect information for you: name, email address, telephone number, age, city, and so on.
In SendPulse’s subscription form generator, you can easily create the form you need with any color scheme, number of fields, and text elements.
Personalization
Email marketers continue to discover the benefits of the personalization trend, as 94 percent of companies say that this feature in their email campaigns brings successful results in conversion. The more you know about your audience, the more customer-oriented your emails will be. SendPulse allows for personalization in the subject line and email body by inserting any information you collected about your recipients:
- Name
- Gender
- Date of birth
- Company
- Position, and others
Segmentation
With the help of this function, you can divide your email subscribers into groups according to the information you have: gender, current location, date of birth, interests, and others. For example, some people state in the subscription form that they would like to receive “discounts”; other people want to receive the “company’s digest.” By sending different content to these two segments, you will improve the relevance of messages.
Triggered Email
Triggered emails are condition based emails. And triggered email is sent to the subscriber when a condition met, like when the user clicked a link or open an email etc.
A/B testing
The method of A/B testing is used in cases when you don’t know what elements will bring better metrics of open rates and click rates. SendPulse’s A/B test allows you to find out how to improve these elements:
- The subject line and preheader
- The location of the text and text itself
- The fonts and the size of headings
- The calls to action
- The number of buttons
- The photos
- The number of links, and others
Web Push Notification
It is a marketing strategy to make your user back to your website thus enhancing your business credentials. These are the messages which are hard to miss out. It is one of the best ways to personalize your content for the users. One form of notification is browser notification. In this way, you can inform your visitors about news, sales and order status. It works in all popular web browsers like opera, Google Chrome, Firefox. Even it brilliantly works on Smartphone. Sendpulse recently introduced automation in web push where to create automotive messages on RSS fields.
Send SMS Campaigns
The other fascinating feature is the instant SMS service with up to 800 connectivity with mobile networks around the globe. The tool helps in delivering quick messages at the global level, and you can also send automotive messages in the bulk form directly to the mobile with the speed of 200 to 500 messages per second which is a considerable amount. For that, you can use any sender id as per your campaigns. It can be done for a specific time and date also.
SMTP Server
It is a source of a reliable SMTP server. You can use this server to integrate with your CMS, CRM, and other systems. The best part is after that you can send to your customers with your online system. There you will find all personal settings to manage your server. Through this, you can generate reports, maintain the statistics of subscribers.
Viber & Facebook Messenger
The Sendpulse has a new feature to send images, buttons, and text to Viber users. Through this you can enhance your productivity as a number of characters in a conventional SMS system is six times less than using Viber. The software is the easiest way to make facebook messenger bot. There are three easy steps to do it.
- Firstly, connect your Facebook profile with Sendpulse. It retrieves all the data
- Then chose single or multiple pages for management.
- Use a widget to grow your contact list.
Reports & Analytics
Reports come handy when you want to track how good or bad your email campaigns are doing. You can monitor metrics like click rate, open rate, unsubscribe rate, location-wise statistics, click chart, devices used to read the email, and errors occurred etc.
These metrics will give a clear idea of where you need to tune your campaign for better results. They also offer Google Analytics integration using UTM-tags.
Pricing
As is the industry standard, SendPulse offers both list-based and pay-as-you-go plans. It also offers a free plan wherein you can send up to 15,000 emails per month to up to 2500 subscribers.
List-Based Plans
- Up to 2500 subscribers – Free (Limit – 15000 emails/month)
- 2500 subscribers – $9.85/month
- 3000 subscribers – $29/month
- 4000 subscribers – $32/month
- 5000 subscribers – $35/month
- 10000 subscribers – $53/month
- 25000 subscribers – $108/month
Pay-as-you-go Plans
If you don’t send too many emails, SendPulse’s prepaid email packages give you the option to pay only for the emails you need.
- 10000 emails – $32
- 25000 emails – $70
- 50000 emails– $125
- 100000 emails– $212
- 250000 emails – $440
- 500000 emails– $812
Apart from these plans, there is also a VIP plan if you have more than 1 million subscribers. You’d have to reach out to the sales team to sign up for this plan.
Documentation and Support
SendPulse’s knowledge base is well-organized and informative. The knowledge base articles provide detailed instructions on how to use the different features SendPulse offers. Additionally, they offer an internet marketing glosary that explains the essential email marketing terminologies. On top of that, they offer video tutorials. At the time of writing this article, I can only see a few videos there. I hope that SendPulse team can work on a video tutorial library that covers the different features.
SendPulse offers 24/7 support via phone and chat to assist you in resolving any issues you might run into.
Wrapping it up
If you are looking for an email marketing service, SendPulse [Multi-Channel Marketing Automation Platform] is a solid choice. As it offers an SMS marketing service and free web push notifications as well. On top of that, you can get to pay for what you use. Give SendPulse a try as it is free if you have less than 2,500 subscribers. Let us know what you think in the comments section.
