According to research, 63 % of content marketers struggle to find new clients.
This problem can be solved easily with blog posting, but most content marketers are afraid of blog posting. If they are posting regular high-quality blogs, they’ll get new leads flowing like crazy. It is a necessary skill that you should have to be a good marketer.
In this blog post, I am going to teach you the art of blog posting. Most people are afraid of blog posting, but it is not rocket science. It is just an easy art that can be quickly learned by just a little bit of practice and experience.
Recipe Of a Great Blog Post
A great blog post not only depends on writing, but it also consists of SEO and other features. Here are some features of the excellent blog post:
The article should be readable to the audience to be considered as a great blog post. Readability means the ease of reading articles.
The Visual Appeal
The post should be visually engaging to the audience to catch the attention of the audience’s eyes. To make a blog post visually engaging, you should add images and graphics.
Value For The Readers
A great blog post tends to provide value to its audience because it Is necessary for the blog post to add value to the audience’s life to generate traffic for an extended period. This brings me to the 4th point.
Traffic Generating Potential
The blog posts which are considered to be great are the ones that tend to generate traffic with time. Rather than just developing traffic in the beginning and then gradually decreasing.
Tips For Writing a Great Blog Post
Before getting started, there are some things that I wanted to make clear are that writing a blog post is an art that can only be learned with time; it is just like learning how to drive a car. You will never be able to go if you haven’t practiced it, even if you have all the knowledge of how to drive a car. It takes time and practice to get good at blog posting, so I should be patient to blog posts. Here are some tips for writing a great blog post.
1. Choose a Good Topic
The first step of a blog post creation is the selection of the topic. You should select a great topic to write a great blog post. Here at some tips for the appointment of a blog post topic:
Identify Audience’s Interest
A great issue is that which has the audience’s interest, and the audience can get some kind of value out of it.
Should Be Trending
The topic should be in the trend. Many platforms help you to find trending topics.
You Should Be Interested In It
Most people ignore this point, but it is as important as the first two points.
Because you must write a blog post on a topic, you’re interested in. Otherwise, you’ll be processing.
Make sure the topic you have selected has a clear subject.
So, you should choose a topic of your own interest to write a great blog post.
So should keep these 3 points in mind while selecting a topic for your blog post. If you fulfill these three requirements, then there’s a huge chance that the blog post will be good. A great topic will also help you to get rank quickly on Google.
2. Select a Title
Once you’ve selected a title, Now You’ve to select a great title for your blog post; to select a great title for your blog post, you’ve to do a little bit of keyword research. This how you should be doing the keywords research:
First of all, select a general keyword and search it on Google and note them down; now make a long tail keyword from them and then a title from it.
To make a title more eye-catching and attention-grabbing, one should be using headline analyzer tools to make the title more catching and attention-grabbing. There are some great free to use headline analyzer tools available to make headline attention-grabbing. You should be using them to write a compelling title. A compelling title will help you attract large traffic to your blog; to make it SEO optimized, use your keywords in it but don’t use too much of them.
3. Take Notes and Create a Draft
You should also be well aware of what you want to write and how you like to execute from start to end. This will help you greatly to write a blog post without any problems. Now that you’ve found out the right topic and title. It’s time for the research. Now you need to do research and note down the useful things. You can use anything from an actual notebook to google docs.
Once you’ve completed the research, it is time to create a rough draft; that is how your blog will look.
It’s time to create an outline. You can try different outlines and choose which suits you the most.
Your blog post should have a heading because it’s much easier for the writer to write than a huge article. Similarly, it is much easier for the reader to read a blog post with heading and subheadings.
Usually, there should be 200- 300 words in a heading to keep it interesting and to make it readable. A smaller heading will also help to hook the audience for a long period.
4. A Great Introduction
“The first impression is the last impression.”
It’s also true for blog posting as most people tend to decide; rather, they will continue reading the article or leave it. So, to make people stay, you have to write a great introduction. Here are some examples of great introduction ideas for a great blog post:
In this type of introduction, the introduction starts with the quote. This introduction is quite effective in catching the audience’s attention so next time when you are writing a blog post, try starting it with a quote.
This technique only works if the quote itself is interesting; otherwise, it would never work.
Trivia or stats:
The introduction that starts with a trivia or a stat is quite an attention-grabbing audience. But don’t try to use an obvious stat. This technique works because people tend to be attracted to unusual and uncommon things and remember them for a long period of time. So that is why tricks are so effective when it comes to creating a hook.
This introduction is quite useful for engaging the audience and making them read the whole blog post.
An introduction that is memorable and attention-grabbing can make your blog post quite efficient in generating traffic for a long time. Great introduction hooks the audience to the end, which is a great thing to generate more traffic to your blog.
5. Write In a Conversational Manner
To establish a connection with the audience, you should be writing conversationally; write like you’re talking to your friends.
Here are a few tips for writing conversationally:
- Make extensive use of the word you.
- Write short sentences.
- Write short paragraphs.
- Stay Casual.
By working on these tips, you can easily make your blog post conversational and easily connect with the audience. Which helps in both the long-term and the short term.
Try to write in a way like you’re talking to your friend, and by the way, you should treat the audience as your friends.
It also increases the readability of the article. This is a great thing because the higher the Readability, the greater traffic will attract your blog post. Which will increase your audience base.
6. Add Images
Have you ever read an article with no image? The answer will be no. Because no one likes to read only the text. So, you should be using different images to increase the readability of the Article.
Images are also great for hooking the audience for a longer time. Images also increase the readability of the article. Which helps you to engage the audience and establish your connection to the audience.
Next, when you are writing a blog post, try to add suitable images to Your post and then see the results.
Never use irrelevant images that distract the audience and divert their attention. Always use relevant images in your work.
7. Make It Scannable
No one reads a full article. Because people tend to read the information in which they are most interested. So, it’s your duty to make the blog post more scannable.
To make blog posts scannable, you have to use different kinds of infographics. Infographics are a combination of images and information. Also, use geographic, which is the combination of GIF animation and information.
Try to make the use of short lines and also make use of bullet points so that it would be much easier for the audience to find out the useful information, and it also increases the readability of the blog post.
People are attracted to scannable blog posts. Try to make your blog post more scannable, which helps the audience find the information very easily.
It is difficult for people to read online compared to offline. This means you have to work harder to make your blog post more readable.
So, try these tips to increase the readability of the blog post:
- Use small paragraphs.
- Use small lines.
- Use images.
- Write in a conversational tone.
- Make use of bold and italics.
The greater the readability of your article will help you to generate higher audience retention. You should be working on increasing the readability of your blog post.
This can also help in getting ranking on Google.
Higher Readability also helps the audience stay relaxed and calm, capturing their attention quite easily and longer.
9. The Bigger, The Better
“Size does matter ” for a blog post. To write a great blog post, you’ve to write a bigger blog post. A blog post that is between 2200- 2500 has a higher chance of getting ranked.
Bigger blog posts are also perfect for the audience because it is much easier for a person to read a long blog post rather than search for small ones on the internet.
You should try to write longer blog posts to get a great blog post. The size of blog posts must be larger than the competition as this will help in getting ranked higher on Google.
It is also good for attracting new audiences to your blog post and converting them into a regular audience. Which are quite a great thing for your blog, and you can easily establish an audience base by making your articles better and longer.
10. Get Noticed
Now you have a blog post ready. It’s time for you to market your blog posts. You can a great blog post, but without telling anyone, you’ll never get noticed, so to promote your blog on:
- Social media business pages.
- Share it on your personal account.
- Send a newsletter.
- Run ads on Google and other social media platforms.
To make your blog post good. You’ve to market it across the internet so you can get noticed by the audience.
It is essential if your blog is connected to your business.
11. Become an SEO Master
SEO stands for ” search engine optimization.” In other words, it means an improvement in your website to make it more visible in search results.
When writing a blog post, most people only work on the writing part and forget about SEO. SEO is the half part of a great blog post.
To understand what SEO is, you have to understand the basics of SEO, which are the following:
When people think of SEO, they think of keywords only. Today modern SEO is quite different; it depends upon keywords but not entirely. You don’t have to use keywords like crazy to get noticed, just to use well-researched keywords.
Content is also a major part of SEO as it’s the main thing that establishes a connection between you and your audience. Norberto
to stand out, your content has to be informative as well as creative and interesting.
Off-page SEO is the SEO that takes place off your website. It includes things like search engine optimization and using ads to get rank.
Ensure that your SEO is up to mark and always try to learn new SEO trends to better understand SEO.
Now you have to publish your first blog post. It’s time for you to work on the next one because consistency is the most important thing for a blog’s growth.
Consistency helps you to rank better on Google. It also helps you to establish a connection between you and your audience. So, try to publish blog posts as consistently as you can.
Publishing blog posts consistently help you to get ranked on Google very easily. It takes time to get ranked on Google. You have to be patient and continue posting for a long period of time, and gradually you will start to notice the results.
13. Understand and Establish a Connection With Your Audience
Before starting to blog, make sure you clearly understand your audience and what they want from you.
Try to connect with your audience. Ask them questions like on which topics they want the next blog post?
Here are the tips to understand your audience needs better:
- Observe your competitors.
- You should be looking at your competitors and try to learn from them. What are they doing?
- Get to know your clients personally.
Conduct a survey
This the most straightforward way to know about your audience. Conduct surveys about anything you want to know about your audience.
These tips will help you to understand your audience more personally. Once you have a personal connection with your audience, then they become your regular audience.
Establishing a connection with your audience is really important. Because this will help you to understand what your audience wants and when they need it. It also helps you to find content for the future.
Here some tips for establishing a great connection with your audience:
- Write in a way you talk.
- Use metaphors.
- Inspire your readers.
- Engage your readers.
A strong connection with your audience will increase your audience retention.
You should try to solve audience problems and provide them with the maximum value for their content.
14. Just Start
“You don’t have to be great to start, but you’ve to start to be great.”
Most people have all knowledge and information, but they are somehow afraid of starting.
You can’t get all the answers in the first place. You have to start to get all the answers.
No one is great in the beginning. It’s the experience that makes them great. So, my advice is to just start writing, and you’ll get good at it.
Blog posting is easy and fun to learn skill. Anyone can learn it with a little bit of effort and practice, and it is essential for digital marketing.
In the end, I just wanted to tell you that you have to start. The blog posting isn’t rocket science; it’s just art in which you can get good with a little bit of practice. “Practice makes a man perfect.” You should never stop learning to become a great blogger. I hope that this blog has helped you to increase your information about blog post writing.