With today’s society becoming more and more connected and more reliant on the internet, business ties are increasing being forged online rather than in a boardroom. Nowadays, most brands have at least one online presence on one or other channels, and most have several.
Social media platforms like Facebook, Twitter, Instagram, and Snapchat are all new homes of conducting business, creating consumer bases and advertising products. However, the presence of businesses on all these platforms creates a good deal of pressure for companies trying to beat out their competitors.
Fortunately, marketing teams are not alone in their marketing efforts to raise their brand to the top. A wide variety of third-party apps do exist that can enhance certain features of these social platforms and make social media marketing a very lucrative and intuitive experience.
Here are 15 plus social media tools which are specially designed to help marketers to advertise their brands more effectively.
Companies do spend a lot of money these days creating killer content for Facebook, Twitter, Instagram and the various other social media platforms out there. Whatever business you’re currently in, reaching your potential customers, clients and readers rely a huge amount on the ubiquity of social media sites.
But there’s no point in spending all your time and resources on fantastic Facebook posts and tremendous tweets if you then don’t know how to effectively monitor their impact and influence. Counting how many followers you have is only a part of the story.
Getting the most out of your chosen social media tracking tool is very essential to your business.
15+ Best Social Media Management Tools
Buffer also offers a swift solution for businesses swamped by the multiple social media accounts they must manage. This application also innovates marketing by allowing individuals and businesses to queue posts for their various accounts. Buffer works for several third-party extensions, in addition to the regular line-up of social platforms.
Furthermore, the app has many powerful tools like photo editing, group collaboration and detailed data analytics about social media performance. Essentially, Buffer can take all social media accounts, organize them and in the process make marketing more manageable.
Do you have a team managing social media for a lot of different clients? Sendible is the tool for you. Sendible has got unique inboxes for each brand, accessible by any member of your team, so communication is streamlined. They also do offer a content engine that suggests new material based on the topics of your profiles and followers. In addition, calendars are fully interactive. Who said teamwork has to be hard?
MavSocial is a great management tool that focuses on graphics and videos for Facebook, Twitter, LinkedIn, YouTube, Instagram, and Tumblr. You can schedule or preview content to any or all of those platforms. And if you’ve run out of content, simply reschedule. MavSocial also has features for engagement analytics, collaboration, galleries, image database, and campaign creation. Choose from their customized 5 plans to get what works best for you.
Snapchat’s introduction of its Stories in 2013 has rapidly spread the feature across social media, with many other platforms joining the trend to reap some of its benefits. Storyheap is tailored for the Story feature, allowing brands to manage their Story straight from the web.
In addition, Storyheap offers in-depth analytics about the current and projected popularity of a brand’s Story. For now, this app is limited to Snapchat and Instagram, but support for other platforms is in the works.
Marketers may often feel a loss when it comes to collecting up fresh content, but the third-party algorithms can always be of assistance. nTuitive.social combines detailed data analytics with refined publishing and scheduling tools to ensure brands can consistently provide interesting content.
With the compatibility across more than 20 platforms, the app monitors discussion of the brand, analyzes all social media decisions and offers suggestions to increase audience engagement. nTuitive.social acts as a social media management tool for all businesses trying to revamp their marketing strategy.
On the surface, AgoraPulse is also a feature-heavy social media management app which offers content scheduling and message tracking, the app greatly increases the efficiency of any business active on social media. However, its in-depth analytics and report-creation features make AgoraPulse even more effective.
Whether businesses need to actually measure their performance or just want to discuss their social media traffic with one another, AgoraPulse has more than enough tools.
Most businesses that are using third-party applications to enhance their marketing are seeking a comprehensive boost to all their platforms. Oktopost’s features make all this possible.
With powerful data analytics, post scheduling, content curation, and discussion tracking, the application allows their businesses to increase their productivity, while at the same time pinpointing any glaring weaknesses. Oktopost is an invaluable resource for businesses trying to increase their social media performance.
It’s a completely automated social media marketing that is swiftly becoming a reality. However, there’s still a place for some hand-picked curations, which can resonate more with living, breathing consumers. Quuu offers that experience.
Businesses using Quuu first do select their interests from over 300 categories. Then Quuu sends users a list of all recommendations for types of content to post in order to represent those interests. At that point, businesses can also either manually post content or let Quuu take the wheel. Importantly, all the content suggested by Quuu is hand-reviewed, meaning it has a better chance of connecting with humans.
For many businesses, revenue also flows through more routes than just product sales and business deals. Several companies just rely heavily on ad revenue, and Qwaya makes the process of managing advertisements much more intuitive.
The app allows all businesses to schedule and queue certain ads, while at the same time restricting certain content. It also supports user collaboration, so ad performance can easily be discussed and adopted. For businesses advertising on Facebook and Instagram, Qwaya is an immensely powerful resource.
Content scheduling is also one of the major popular tools in this list. While marketing teams may schedule their posts weeks in advance, MeetEdgar adds an extra step to this.
Instead of using the one-time updates, the app automatically reshares certain posts over time, eliminating the need for long lists of posts. In addition, MeetEdgar boasts direct their video uploads and an unlimited library of updates and allows users to choose which posts are and aren’t reposted over time.
Platform-specific tools have all the power to revolutionize vanilla applications and make them into far more productive tools of the trade. TweetDeck is one powerful enhancement as compared to Twitter.
The app allows businesses to schedule, monitor and queue up their Tweets remotely. The app ensures that marketers can discuss certain content and analyze audience tastes to release Tweets best suited to their followers’ interests. TweetDeck can make Twitter an even more lucrative platform for businesses.
12. Rival IQ
Rival IQ is the first and foremost data analytics tool. Its data-analyzing software collects all relevant bits of information on a business’s social media activity and automatically generates in-depth displays. For example, the app shows the audience growth, interactions, changes between time periods, similar statistics for close competitors and the topics most popular with the existing audience.
Rival IQ’s tracking features go far beyond these, but even a fraction of its functions would prove useful to businesses trying to gauge their overall social media performance.
13. Post Planner
The hardest part of managing social media accounts is consistently coming up with interesting content to share. Post Planner provides a solution.
The app essentially analyzes all audience interests with a variety of algorithms to recommend topics to post about. In addition, the app includes an intuitive post-scheduling tool to guarantee that the most effective content is posted at the right times. Post Planner allows marketing teams to post as efficiently as possible.
Snapchat was released in 2011, so there are relatively few marketing tools available for the platform compared to big names like Facebook and Twitter. The app works through the creation of short-lived ‘stories’ with which users can interact.
Snaplytics is designed to help you manage this by taking regular snapshots of your Snapchat account and offering you Insights. The creators maintain groups of 20 accounts for each category, allowing you to benchmark your own account’s success.
You can also use Snaplytics’ library of previously created content to view past efforts, see how well users engage with them, and republish if you wish.
If you have a more complex marketing campaign, Snaplytics also supports scheduling stories ahead of time for later publication. You can organize stories with tags, allowing you to easily keep track of them as your campaign grows.
Snaplytics’ dashboard has been liberally praised online for its elegance, as has the app’s ability to display marketing performance on a platform by platform basis.
There’s a free 14-day trial, after which you must contact the Snaplytics team for a quote. This is the only real criticism of the app, as a tiered pricing structure would be more useful for marketers working to tight budgets and deadlines.
15. Sprout Social
Sprout Social is probably first and foremost known as a one-stop-shop for managing and scheduling all of your social media accounts through one simple-to-use platform. Very handy indeed for your company’s social media administrator when they’re trying to juggle Facebook, Twitter, Pinterest and more at once.
But it doubles up as a powerful tool for analyzing your data, too. You can sort by various demographic and geographic measures to quantify exactly what content is working for which followers. Sprout can manage multiple accounts and monitor keywords across all social media so that you know when your brand is being discussed. It also helps your company respond to customers by directing messages to the people within the organization who need to activate them.
You can try Sprout Social for free with its 30-day trial. If you like it, prices then start from $99 (£75, AUS$124) per user per month.
There are quite a few social listening tools that we could have picked out for this list, but we’ve gone with the internationally-renowned Brandwatch. The Brandwatch Analytics tool puts its ear to the ground to eavesdrop on to the information that could be imperative to your company from Facebook, Twitter, blogs, forums, news and every other corner of the web.
Social sentiment analysis shows the tone of the data collected from the profiles you’ve connected with, and it’s easy to tap into pertinent trends and themes emerging from the internet that could tip the balance in your company’s favour. We particularly like Brandwatch’s personal approach from the premium Enterprise plan, where you get a dedicated account manager who will give you bespoke advice.
So these are the best social media management tools right now. I’ll update the list when I find more social media tools. Do comment if you guys enjoy the article and let me know if I missed any of your favourite tools.