Are you ready to uplevel your social media campaigns? If you want your social media marketing to be effective, you will need to invest in the right tools to help you to manage and optimize your posts.
Social media marketing continues to be one of the most cost-effective online marketing strategies. Unlike paid advertising, it’s possible to grow your visibility and build awareness about your brand without directly paying for it.
These social media tools will help you to find more content to share, schedule your posts efficiently, measure and analyze the effectiveness of your campaigns, and use those insights to improve your campaigns.
In this article, we’ll share 10+ tools that will take your social media marketing to the next level.
Best Social Media Marketing Tools for Bloggers
Let’s get started – tools are ranked from top to bottom:
Buffer is one of the most recognized tools in the industry. With it, you can schedule any types of posts across any platform you want, even specifying patterns of posts, such as “every day” or “weekdays.” You can also use Buffer to follow up on your posts, evaluating which ones were most effective, and why they were effective.
Price: freemium; paid plans from $15/mo
2. Sprout Social
Sprout Social is an all-in-one social media marketing tool to help managers better control their efforts. It features multi-level access, allowing directorial control, and access from lower-level team members to better coordinate and delegate tasks. It comes with full post scheduling capabilities, a detailed analytics platform, and even a social listening platform to better understand how your demographics use your platforms of choice.
Price: $99 Per User/Month [30‑day free trial]
Discover your audience personas. Create the content they love. Identify the influencers they trust.
Socialbakers enables brands to work smart on social media through artificial intelligence (AI) to understand audience behavior. This tool helps you to engage and grow your customer base through content personalization.
Price: freemium; paid plans from $20/mo
Hootsuite is a simple but powerful tool for the average social media marketer. With a free version and relatively inexpensive paid options, you can use Hootsuite to schedule posts in advance on a number of different social platforms and measure analytics to understand how your content is performing.
Price: freemium; paid plans from $17/mo
BuzzSumo is one of the best tools we’ve found for discovering new, fresh, or popular content on the web. With it, you can plug in a topic or a selection of keywords and find a breakdown of some of the most popular trending posts in those categories, as well as a list of influencers who are sharing that content. This is an excellent way to learn new ideas for your content marketing and social media campaigns, as well as to identify influencers in your industry who can help you grow your following, visibility, and reputation.
Price: $79/Month [7‑day free trial]
Quuu’s primary goal is to grow your social media following and engagement by helping you post hand-curated content in your niche.
Quuu sends to its users relevant, high-quality content from their niche each day, which they can easily schedule and post on their social media profiles via Quuu scheduler or any other tool like Buffer or HubSpot. These suggestions include a link to the content (article, blog post, video, podcast episode…) and a text containing relevant hashtags and social handles (making it easier to tag the author or source).
Price: plans start at $15/mo
Quickly transform real-time content from the world’s top social media channels into impactful displays for your live broadcast, venue screens, web, and mobile platforms.
Tagboard allows users to aggregate data from major social media websites into impactful displays that can be embedded and re-displayed on various channels. Their Tagboard Live tool allows you to see your posts live on a screen and provides layouts and tools to customize the display.
Missinglettr drives traffic and engagement by turning every blog post into a year’s worth of social media campaigns.
If you have a blog, use Missinglettr to create unique social media marketing campaigns that are spread out over a year. Using your blog RSS feed, campaigns get created minutes after you publish a blog post.
Missinglettr also extracts different images from your blog content that can be used in combination with content excerpts.
Price: plans start at $22/mo
9. Agora Pulse
Agora Pulse is a simple and affordable solution to social media management. It has all the basic scheduling and analytics features, and you can also run contests, quizzes, and promotions. It even allows you to see how your social media marketing campaign stacks up against your competitors.
Price: $39/Month [28‑day free trial]
Awario crawls social media platforms and over 13 billion web pages daily so that you’re always the first to know when people are talking about your brand, product, or service.
Track mentions of your brand and competitors across the web, discover your niche influencers, engage with customers, and find new sales leads on social media.
Price: $29/Month [30‑day free trial]
Sendible is simply the best way for teams to manage social media for multiple clients — and get results.
Sendible is one of the leading social media marketing tools for agencies who want to manage social media for multiple clients.
Price: $29/Month [30‑day free trial]
Social media marketing tools are very useful for promoting your blog on social platforms. These tools can help you create content, automate posting, and engage your audience more effectively. Use the social media marketing tools mentioned above to successfully promote your blog or brand on social media and measure the ROI.
Do you have any favorite social media marketing tools which we missed out on? Please share your thoughts in the comments section.
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