Every blogger and marketer needs the right tools in order to succeed in running the campaigns.
Good tools make your life easier, from blogging tools to research and tracking tools.
Check out tools for automation, email, ads, SEO, SMM, research, analysis and a ton more. Most of these tools are either free or affordable.
Here’s a list of blogging and digital marketing tool you need updated for 2018.
Table of Contents
80+ Must-Have Blogging and Digital Marketing Tools
1. Digital Analytics Tools
Google Analytics
Adobe Analytics
Kissmetrics
2. Facebook Messenger and Chatbot Tools
ZoConvert
ManyChat
Chatfuel
3. Social Media Publishing Tools
HootSuite
Buffer
SproutSocial
4. Online Customer Service Tools
Zendesk
Freshdesk
Groove
5. Social Media Listening Tools
SocialMention
BuzzSumo
Sysomos
6. Social Media Campaign Tools
Shortstack
Spredfast
Pagemodo
7. Site Audience Comparison
SimilarWeb
Alexa
Experian
8. SEO Keyword Analysis
Google AdWords Keyword Planner
SEMRush
Ubersuggest
9. SEO Rank Checking
Google Search Console
SEMRush
Moz
10. SEO Site Crawling
Google Search Console
Screaming Frog
Ryte
11. SEO Backlink Analysis
Google Search Console
SEMRush
Ahrefs
12. AdWords Paid Search Analysis
WordStream
SEMRush
SpyFu
13. Influencer Outreach and Management
Buzzsumo
BuzzStream
Traackr
14. Data Management Platforms and Audience Targeting
Cxense
Criteo
Krux
15. Page Engagement Tools
Clicktale
Crazy Egg
Tealeaf
16. Content Management Systems
Adobe Experience Manager
Sitecore
Acquia
17. Blogging Tools
WordPress
HubSpot
Drupal
18. Content Curation and Authoring Tools
Evernote
Feedly
Scoop.it
19. Landing Page Creation and Testing Tools
Instapage
LeadPages
Optimizely
20. Digital Asset Management
Wistia
Vimeo
Uberflip
21. On-site Push Notifications
PushEngage
ZoPush
OneSignal
22. Personalization for Ecommerce
Evergage
Barilliance
Marketizator
23. Ecommerce Cart Recovery
SaleCycle
Optilead
Pure360
24. A/B and Multivariate Testing Tools
Visual Website Optimizer
Optimizely
SiteSpect
25. Ecommerce Management
Magento
Shopify
PrestaShop
26. Product and Customer Review Tools
Trustpilot
Feefo
Reevoo
27. Call Tracking
Infinity
Convirza
Nextiva
28. Marketing Cloud, CRM and Campaign Management Tools
HubSpot
Marketo
Hatchbuck
29. Email Service Providers and Marketing Automation Services
Aweber
MailChimp
Get Response
30. Email Marketing Optimization Tools
SurveyMonkey
Polldaddy
Typeform
Take your marketing strategies to the next level using the above blogging and marketing tools.
What other marketing tools that are not in this list have you found most helpful? Feel free to add your thoughts in the comments!
