In this era of information, businesses are able to take advantage of social media platforms to aid communication between their brand and their customers. Such seamless connectivity allows for a more transparent business exchange between the brand and its consumers. Just a decade ago, direct consumer brand interaction was either relatively impossible, or lengthy and cumbersome at the best. Social media has since then bridged this gap.
Facebook is among the leading networks for consumers to directly interact with their choice of brand. Over a billion people in a month use this platform to directly get in touch with businesses. A survey reveals that 56% of consumers would prefer any and all form of grievances to be addressed and solved via chat rather than telephonically. Furthermore, consumers expect the response time to be less than 5 minutes per grievance.
In reality, such consumer expectations aren’t met, which thereby exposes a grey area for businesses to take advantage of. Statistically, 93% of businesses do not respond to consumer grievances within the first 5 minutes. This delayed response is directly responsible for a 400% decrease in lead generation. Over time this turns into a surmounting problem for both small and large organizations as they may be overwhelmed with customer grievances or may fail to maintain an online presence 24/7.
Chatbots to the Rescue
This form of artificial intelligence was first developed by MIT Professor Joseph Weizenbaum in the 1960’s and named ELIZA. It wasn’t until 2011, when chatbots had a resurgence with the inception of WeChat in China. Customers could create chatbots on this platform and interact with one another seamlessly. In 2016, Facebook introduced its own chatbots which paved the way for this form of artificial intelligence to enter and interact with mainstream media consumption.
To put it simply, chatbots are a form of artificial intelligence that have the ability to mimic human speech via text or audio. They can be categorized as follows,
- Messaging Applications (Facebook Messenger, Slack, Kik, etc)
- Virtual Assistants (Siri from Apple, Alexa from Amazon, Cortana from Microsoft, etc)
Facebook chatbots can respond directly to specific functions and commands, or even have the ability to learn over time and adapt by recognizing patterns within a language. This entails that the AI is always growing and learning at an exponential rate.
The need for a Facebook Messenger Bot
Chatbots can be programmed in several ways to serve unique functions including,
- Replying to customer queries and grievances
- Promotion and sale of products
- Delivery of personalized content (Forever21 and Sephora)
- Smoother collection of payments.
Credited for reintroducing chatbots into the public sphere, Facebook Messenger due to its widespread user base is a leading platform for chatbot activity. Due to its association with messaging applications, chatbots opened up a unique avenue for businesses to market their brand with messenger marketing.
This simple act of marketing your brand on a messaging application can account for increased company exposure. Similar to email marketing, you can access a list of contacts to build upon. Messenger marketing allows you to directly send personalized data and content to your target audience while maintaining the goal of turning them into paying customers.
Furthermore, the response time is almost instantaneous and the dialogue is much more conversational, in sharp retrospect to email marketing where the exchange is delayed and may seem to be more formal by nature.
I personally tested all these tools, but not actively use all listed here. So please take it into consideration when you choose your bot builder. Please note that there is no ranking here. Also, most of these tools have a freemium model and have some limitations for free users.
Let’s take a look at…
Best Facebook Messenger Chatbot Tools for 2019 (Compared)
With all of this taking place in the world of marketing, as we speak (err, read), there are sure to sprout Facebook Messenger Chatbot Tools claiming to make wonders happen. What is needed to be understood here that one can actually build a chatbot from within the platform and also find some plug-ins to embed? But it comes with its zillion complications. Talking about the sprouting tools, some of them are excellent pre-built tools that can actually make things happen for you. Let’s take a look at some of the best in the industry that comes with the perk of having to require no coding knowledge.
Recently the name has been making good significance between the marketers. ZoConvert lets you create a bot for you in a matter of minutes without needing any aid from a coder or developer. This bot tool comes with growth tools plenty, converting Facebook users to subscribers instantly. More than 80% open rates and 50% click rate and on top 5X more users—that’s what using ZoConvert can do for your business.
This particular tool also specializes in personalization. Implement ZoConvert and make personalized updates, conversations, interactions with bots minutely picking on the customer behavior, pattern and interaction. With ZoConvert you can Broadcast your messages which results in better open and click rate. You can also create your own flows and make changes depending on your marketing strategies and send personalized updates at the same time.
You get guides and tutorials to help you through using the tool, if and when the need be. And the several integrations ZoConvert comes with comes in real handy.
ZoConvert is free for bloggers & marketers that have less than 100 subscribers. After that, paid plans start at $19/month and engaged up to 1,000 subscribers. [Click here to read In-depth ZoConvert Review]
If you are a professional blogger & marketers, then I strongly recommend ZoConvert.
Another popular tool between Facebook e-tailers, ManyChat helps you create Facebook Messenger bot for marketing, sales, and support. Using a visual drag-and-drop builder you can manage let the bot manage your repetitive marketing tasks by just connecting your Facebook page to this tool.
It comes with a variety of tools that can be pretty useful in turning users into long-term subscribers. Using automated sequences, autoresponders, instant notifications, broadcasts, and more building Facebook audience shouldn’t really stay a problem.
The pricing starts at $10/month for up to 500 subscribers.
ManyChat is best for all marketers in general, especially those who’re just getting started with messenger marketing.
Amplify your Facebook advertising, content reach and customer service by using this one of the best messenger marketing tools will surely do your business good. Formerly known as ChattyPeople, this bot tool can be easily integrated without any coding knowledge. MobileMonkey integrates with tools such as Shopify you can monetize your fan page in simpler ways than you thought.
This tool offers a limited free plan that you can try before simply rushing into a decision and test for yourself. As you grow, you can pay for more features for as little as $19 per month.
MobileMonkey is best for marketers who want to level up their messenger marketing with Automation.
Increases sales, reduce costs and automates support—that what ChatFuel claims to come with. Qualify your leads and engage with prospects on a 24X7 basis. Automate sales or connect warm leads to a sales representative in a live chat. With ChatFuel, you can share content with the followers and subscribers while they interact with your brand over Facebook Messenger. This tool takes about 7 minutes to come up with a fully functional bot.
ChatFuel allows you to sign up for a free up to 1,000 subscribers with basic features. So you can test the service without any commitments. The pricing starts at $15 per month for unlimited subscribers.
Automated customer support with smart businesses chatbots. ActiveChat is an omnichannel chatbot platform for natural language customer support. Using this platform you can seamlessly integrate with CRM and CMS and make more sales with e-commerce integrations. “We provide you with everything you need to build great chatbots. Conversational design with Visual Bot Architect is easy as building with LEGO blocks”, claims ActiveChat.
ActiveChat comes with 4 different plans, giving a suitable solution to different needs. Click here to check out pricing list.
The free plan has no branding, limited to 500 users and 1 platform. The pricing starts at $19 per month for up to 1,000 subscribers.
Ideally used for customer service functions Botsify is another Facebook Messenger Bot Builder tool that can help boost your brand. A noteworthy feature would be its website integration (helping you get more cross-platform support out of your chatbot. Like other platforms we discussed so far Botsify also has an easy drag-and-drop template designer. Also, it is trusted by names including Apple and Shazam.
Botsify offers a free trial to test the service. The pricing starts at $50 per month.
FlowXO is a powerful automation product that allows you to quickly and simply build incredible chatbots that help you to communicate and engage with your audience across platforms. One best thing FlowXo offers is the implementation of other platforms. The use of this chatbot builder can get quite technical fairly quickly, you should be able to think in terms of attributes.
The free plan allows 5 bots and 500 interactions. Standard price starts at $19/month.
ItsAlive provides a platform to easily build chatbots and services for brands by facilitating with your customer care, broadcasting, acquisition and brand awareness. Choose across platforms and services you think the best suit your brand image. “A Chatbot that can’t evolve with your needs doesn’t make sense. We have solutions to communicate challenges, and you choose the options”. ItsAlive is out with a 2.0 version that you can give a shot.
The Free plan offers 1 FB bot up to 1000 users. Prices start at $19/month and besides more users, they offer more functionality and brand removal.
ChatChamp connects you e-store and Facebook page with their bot building software for Facebook Messenger and also WhatsApp. You can create fun and engaging campaigns, retarget abandoned carts, scale your Facebook ad strategy, and more. From generating new leads to reminders and shipping updates; ChatChamp can help you communicate with your customers in a smarter and faster way.
Sign up for a free all-access 14 day trial. No credit card required
The easiest way for creators to send broadcasts and sequences in FB Messenger. With MFY, it’s easy to add growth widgets on your website to convert visitors into subscribers. MFY automatically segments them using tags. You can send personalized sequences and broadcasts in Messenger.
- MFY has a subscription box and a corner widget that can be installed to collect FB Messenger subscribers on your website.
- MFY’s WordPress plugin works with the latest Gutenberg editor. Choose widget placement from a drop-down list on each post or use short-codes.
- Send text and rich content to your subscribers. Links to content is beautifully rendered as a Messenger card.
- Create a sequence of messages that are delivered over a period of time. Keep the conversation going with your subscribers.
- MFY automatically assigns certain tags to the subscriber based on referring website, UTM parameters and WordPress category/tags.
MFY is free to use for up to 500 subscribers. The pricing starts at $7 per month for up to 1,000 subscribers.
Top Facebook Messenger Chatbot Tools—Final Thoughts and Next Step
Chatbots are certainly the quickest and most cost-effective way to be able to connect with the largest group of audience available on a single platform viz Facebook. Higher engagement rate than emails this trend is here to stay for a long time if not forever. Good for you, now that you have a proper list of tools that can be used to build chatbots in a snap of a finger. It’s no more a rocket science formula to implement them and let the results surprise you for yourself.
Messenger Marketing tools are a must-have for an effective chatbot marketing strategy for your business & blogging.
If you’re a small business owner who’s just getting started with messenger marketing, then ManyChat is the best messenger marketing tool for you. It comes packaged with all the features that you’ll need to grow your subscriber’s list.
If you have an eCommerce site where you want to personalize messenger bots based on user behavior such as abandoned carts, first-time users, return buyers, etc., then we recommend that you use ActiveChat.
If you are a professional blogger & marketers who want to automate messenger bot marketing that feels personal while increasing your engagement, traffic, and leads, then you should check out ZoConvert.
PS: If you are a beginner and wants to learn about Facebook messenger chatbot marketing, then check out this ultimate free guide on messenger marketing here.
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