What is Thin Content and How to Fix It (2021)

Thin articles are among the most abused and loose conditions in our market. Whenever there is a massive drop in positions, many specialists are ready to jump in and attribute an alleged “thin” or “repeat” content punishment.

On the flip side, whenever Google is prepared to validate an upgrade, they’d include “thin material” from the list of potential reasons to get a hit, making it next to impossible to diagnose the matter correctly.

Since the launch of this Panda algorithm in 2011, Google was breaking down on low profile content. Including blog articles filled with keywords, replicating articles, clusters of standard traffic pages with a low word count, and shallow content.

This informative article will research an umbrella term that encompasses each of the issues previously: thin content. It may harm your SEO not just with Google but together with additional search engines too.

What is Thin Content?

Thin content does not offer any actual value to the men and women who see your website. It’s poorly written posts that are just there for SEO. It’s something created only to draw clicks or complete pages just there to aim another variant of a keyword. At length, thin articles are something folks would not discuss on social networking.

“Thin content” is a short-term phrase that refers to any useless articles – webpages using a thin word count, replicate content, door pages, ad-riddled webpages, blog articles, or posts that absent readability and thickness.

  • Content Which Has a low word count (webpages with little to no material on these, usually, Only a paragraph or 2)
  • Content That’s already replicated throughout the website (internal copy articles)

The main thing is to keep in mind that both of these aforementioned turned into a problem just on a big scale. In case you’ve got a couple of pages on your site with very little content, there is nothing to be concerned about. If 70 percent of your website pages have less than 300 words, it has to be the reason you can’t get it to look at the top 10 of Google.

One other important thing about a significant number of thin material on your website is that it might also drag your higher-quality down pages. To put it simply, if 30 percent of your website pages are well-written, well-researched, long-form content, then they might still have difficulty ranking due to the 70 percent of narrow pages.

Types Of Thin Content

Similar Content

Most of us know it is wise to make more than 1 part on a subject that is doing well for you. You don’t need to create those bits too similar.

Sites which have been generating content for some time are particularly vulnerable to the pitfall. That is why you must perform regular research of your website to find a complete comprehension of your content stock.

Start looking for pieces that are too similar and decide whether to unite them one or update them to make them stand out as unique content. It is also possible to start looking for topic gaps which it is possible to fill with new content.

Panda Algorithm

You might have long blog articles to meet one of Panda’s algorithm positions. And that is a fantastic thing. To put it differently, there may be no 1500 – 2000 words of ‘fluff,’ or else there may be the same word count that’s purposeful and that supplies actual instruction, inspiration, or amusement to a reading audience.

And where’s your authority or experience? If you can’t show to a reading audience that you’ve got a profound mastery/understanding of a subject about what you write, then you can ‘hang it up.’ This content won’t ever be regarded as precious, readers won’t ever go back for longer, and it undoubtedly will not be shared or connected by a broader audience.

Search engines need to determine authority, experience, and recognition. It is a significant element in deciding how content has been rated. When you understand your audience and what it needs, you’ll have the ability to develop topics of interest. The job then would be to craft content that digs deep into these subjects.

Too Little Content

Some pages are inevitable – such as product descriptions or maybe a home page of a website. The word count may be reduced; there won’t always be the prospect of including the most well-known keywords for your niche. These, you might be unable to perform a lot about.

However, your blog articles are another story. They ought to consist of keywords (not ‘stuffed’) and the most appropriate words and phrases you’ve researched, and that may be put naturally inside the content.

Shallow Topic Coverage

On the opposite end of the spectrum, you may have a webpage with 2,000 words which does not say much. Again, you would like to pay for all key phrases and topics completely and with just as much authority as possible.

Google is searching for experience, experience, and trustworthiness (EAT) in the site content. They would like to give search results with just as much value as possible to customers. Exhibiting a profound comprehension of a subject, providing helpful advice, and answering your reader’s queries will improve your search engine optimization ranking.

Copy Content

Your pages shouldn’t replicate content word-for-word from someplace else online. You need to have as much unique content as you possibly can. It means if you run more than one site, you cannot borrow articles out of one and set them on another – at least not without sacrificing credit and canonicalizing the following article.

If you canonicalize a webpage into another, you are pasting the appearing content page URL to the page’s metadata. It tells search engines that you know this can be duplicate content and you’ve given credit to your origin.

However, having too many duplicate pages on your website, even if they’re canonicalized, does not make you seem very original for your customers or even search engines.


Search engines will not rank pages with lists of keywords from context so many key terms in a paragraph the prose comes off as unnatural. They also don’t wish to find text blocks containing many famous individuals, cities, or alternative high-ranking keyword phrases.

It may be a ‘symptom’ of content that is thin. You know the drill with this one. Earlier, Google got wise; the best way to become rated was locating the keywords and stuffing them into articles as frequently as possible, even when they didn’t fall naturally within that content. It made the articles awkward, to say the very least, but the material obtained rated well.

It is a different story now. One factor in search engine ranking is that the usage of popular key phrases, particularly keyword phrases. However, if there are too many applications of these keywords, a red flag goes up. Frequently the content is going to be transmitted to a reviewer for additional analysis.

Auto-Generated Content

Can you stumble on the sites with awful texts and content without a sense for people? You might feel that these sites became background but, sadly, no. This strategy of filling a site won’t profit you great rankings.

Grammar and composition won’t automatically damage your indexing. However, nobody wants to read a sheet of writing full of grammatical, spelling, and other mistakes. Again, if you fight punctuation and such, you might have to find some expert assistance.

When writing is terrible, readers receive the concept that you don’t care and haven’t invested the time you need to. They’ll bounce. And that bounce rate implies that a lesser quantity of time spent by people on a webpage. When search engines see this, they proceed down that content in positions.

Poor Spelling and Grammar

In case you were not an English celebrity pupil in college, now’s the opportunity to turn your articles into a professional editor or even get a detailed grammar tool such as Grammarly.

It will not get you docked by Google, but it will damage your credibility with customers. A content page filled with misspelled words and grammatical mistakes signifies no great deal of care or time spent producing the articles. You’re deemed untrustworthy, and your customers leave.

When Google sees you’ve got a high bounce rate, shallow time on the webpage, and not many visitors, it will go down you in the search rankings.

The Way To Identify Thin Content

There’re some tools you can use to perform this. Let us take a peek at how they can help you ferret out thin material.


You might also do an audit via MarketMuse to find a deeper dip in your content. MarketMuse will examine content semantically to ascertain whether your portions have SEO worth. You may see how well every bit ranks for their subject, decide their content rating and get prioritized tips for improvement.

Screaming Frog

Screaming Frog is a website crawler. It will (you guessed it) crawl all your indexed URLs and provide you back a record on a lot of distinct components. You’re going to receive name, URL, word count, metadata, along with other metrics you can use to begin your hunt for content that is thin.

As soon as you have the accounts, the job is somewhat manual, but maybe not impossible. Examine pages using a low word count, as an instance, to decide whether they meet the definition of content that is thin. Start looking for similar names or URLs to spot duplicate or comparable content.


Grammarly is a fantastic tool for checking the spelling, grammar, and readability of each one of your pieces if you do not have a professional grammar expert on the team. It will flag some issues and provide you hints about the best way best to repair them. You might even utilize Grammarly to test for duplicate and related content.


Checking for duplicate content that may be appearing on different websites is a bit tougher. For this, a fantastic plagiarism tool should do just fine. Copyscape includes a free version that allows you to assess pages separately. Their superior performance will let you scan your website.

Now, this isn’t to say you have plagiarized your articles. Someone may have scraped articles from yours. As it is in two areas and Google cannot tell who possessed it, your content on a different website can damage your ranking.

Google vs. Thin Content

Believe it or not, Google has a very long history addressing the preceding matter. Back when they’d Supplemental Index, 70 percent of thin-content webpages weren’t such a huge issue since they did not influence your overall positions. Google would only place them in their own Supplemental Index and treat your higher-quality webpages individually.

Whenever your Website is affected, nearly always the Solution is “You’ve too much content that is thin” Another well-discussed upgrade targeting “thin articles” that arrived following Panda has been Fred that devalued low-quality affiliate websites using thin content.

How Can Thin Content Affect SEO?

Google would like to serve its customers the best possible content it could. If Google does not do so, its customers will not return to Google and categorize it as inadequate excellent services. And that makes the search engine miserable.

Google generally applies a manual activity penalty to sites it believes in including thin content. Nonetheless, your website may be impacted by sparse content even if you don’t receive a warning from Google on your Search Console account. That is because you are diluting your website’s worth and burning during your crawl budget.

The issue that search engines need is they always must crawl a good deal of pages. The more pages that you provide it to creep, the more work it must perform. When the pages that the search engine crawlers aren’t helpful for your consumers, then Google will have an issue with wasting its time in your articles.

How Do You Add Value To Your Articles?

Even if you find thin articles on your webpage, there are Lots of Approaches to give your customers the best site experience:

Consider What Your Readers Need On Every Page

Consider the questions clients, customers, and friends ask you about your organization or business. These are the queries search engine users also have. Answer these questions thoroughly, and you’ll be able to better your website all around.

Eliminate Spammy Pages

Are there any pages on your website designed to lure readers or make them click on something? Do away with these. Replace them with comprehensive, informative content which may help readers.

Add Info to Your Site

Take a strategy to receive new, high-quality content on your site frequently. It will keep viewers returning and ensure that your site is full of plenty of blog posts and pages supplying helpful details for readers.

Eliminate Duplicate Content

Any articles showing up on other sites should not be on your website. Do not use content scrapers, and prevent any guest bloggers that wish to provide you a site they shipped someplace else. If somebody is plagiarizing your articles, get in contact with the site to get them to accept it down or speak to Google to get them eliminated from SERPs.

The Way to Fix Thin Content & Avoid Google Penalty

Occasionally, it is possible to mend narrow material problems readily, particularly if you find yourself with a manual punishment warning. At least if your site is not enormous. When you have thousands of web pages, it may take some time till it’s possible to fix them.

On the other hand, the “penalty” may come in the algorithm, and also, you won’t even know it is there because there’s no warning. It is not a punishment; it is only the simple fact that Google will not rank your pages due to their poor quality.

1. Make Sure That Your Website Appears Legit

To start with, if your site appears dishonest, then you’ve got a greater probability of obtaining a manual punishment on your site. If someone from Google testimonials your site and determines it seems spammy a first glance, they’ll be more inclined to think about penalizing it.

To avoid this, be sure to:

  • Have a symbol or Some first branding
  • Utilize the first template and personalize it somewhat
  • Supply an about page and get information

2. Do Not Duplicate Content

Copying content from other sites will surely make your website look bad in Google’s eyes.

Again, this occurs mainly on eCommerce sites, where developers receive the descriptions straight from the manufacturer’s official site. Most times, they also replicate pages to conserve time and change a few words.

Over the long term, this will surely get you to replicate content difficulties, which may grow to be rather tricky to fix as soon as they’re out of control. It is also going to tell Google that your website endorses competitions.

3. Video, Pictures, Text, Sound, Etc.

Big, influential eCommerce companies that have a whole community encouraging them and backing them up have employed this method for a very long time: movie content.

If you would like to enhance your own page’s worth, ensure that you incorporate graphics, videos, or anything you believe may better serve your user. If you are a fashion shop, pictures might become your priority, while if you are an electronics shop, the product specifications need to be more visible.

4. Deindex Unworthy Pages

Occasionally, when you’ve got lots of quite similar web pages which sponsor thin articles with no extra value, the only workable alternative would be to eliminate those pages. It may be carried out in several ways. However, the top ones are:

  • Using canonical tags to unite them
  • Removing the content completely
  • Using robots.txt & index

But, you will need to choose which system you use. You do not need to remove these pages with search need from the various search engines!

5. Re-Write Low-Quality Content

You will learn whether your articles have included a great deal of fluff and marketing instead of solid details. In such examples, the ideal alternative is to consider that subject and re-write the whole piece.

Dedicate to fantastic influential research on the subject; read what other people have written about the issue and find ways to enhance it and add more value. Don’t just scratch content from that which others have written. That’s duplicate content and will not improve your SEO. And, by all means, take the promotional/sales section of the content.

6. Expand Low Word Counts

You need to aim for approximately 1,000 phrases for blog articles. However, it may require some comprehensive coverage of this subject, however Google (and subscribers) like that complete content. Folks understand and get inspired from more pieces.

Just adding fluff for a longer-term count won’t ‘cut. ‘Place meat to the subject. Consider lists, how-to’s, stories, etc.

7. Eliminate And Replace The Worst

At times, the only solution would be to eliminate a lousy part of the content. Better to stop it, in actuality, if you don’t have enough opportunity to re-write. You may always spend the subject, look at its popularity, and compose a new bit later.

8. Assess Your Keywords

Long-tail keywords now are a lot more potent than those of only one word. Then, you can take these phrases, proceed through your articles, and determine how you can substitute the only words with terms that will fit naturally in your content.

9. Putting Noindex, Nofollow for Thin Product Listing Pages

Suppose you discovered thin product list pages in your eCommerce site, place noindex, nofollow for many pages. You cannot hide links to these pages, so a crawl budget will nevertheless be spent on these; however, you’ll keep them from becoming indicators.

10. Repair Technical Issues

As we mentioned previously, if you do not set up redirects from HTTP to HTTPS, www, and non-www URLs correctly, you can encounter such dilemmas as duplicate content. To test it, by way of instance, you may upload a listing of URLs using HTTP into the crawler and assess if they are redirected to the HTTPS variant of the site.


There’s an ocean of articles on the market, and customers are becoming more and pickier about what they decide to read. If they’re subjected to the content from anybody, they’ll leave and not return.

Your target is to be the marketer that gifts unique bits – with a fantastic assortment of instruction, entertainment, and inspiration – in order your audience wishes to return for more extended and discuss with other people. Search engines are demanding excellent content also.

Thin content may be a tricky problem to solve since it covers so many unique kinds of content problems. Your website audit, along with your strategy to fix it, might need to be a multi-step procedure to be sure you’re weeding out all the possible issues.

Work through your website, issue by issue, to pay all your bases. Just take that sub-standard substance and turn it into high-quality content.

Ashfaq Ahmad

I Ashfaq Ahmad Founder of BloggeRoundup. A blog that helps you to learn blogging, SEO, affiliate marketing and make money online tips. Join my Facebook Group and stay connected with other pro bloggers.

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