Are you looking for the best email marketing software? Email marketing is the best way to connect with your visitors, build an engaging relationship, and convert them into customers.
There were more than 3.7 billion global email users in 2017 and this number is expected to further grow to 4.3 billion users by 2022.
That is too big an opportunity to miss, for any marketer. And don’t forget, for every dollar invested in email marketing, marketers can get a return of over $38. That’s an ROI of 3800%.
So let’s start off with the basics, what exactly is Email Marketing and how will it help you reach and build your audiences?
What is Email Marketing?
The simplest term that can be used to describe email marketing is the act of sending messages that are commercial to your target audience through email. Another simple definition is that every email that you send to your customers or potential customers that is related to your business can be considered email marketing. So how is it helpful in building your audience? Here are some points that outline the importance of it!
- First, Email Marketing is a targeted marketing strategy that gives you full control of choosing your target audience based o demographics, location or any data.
- Consumers are exposed to your brand and your business with each email you send to them.
- Unlike other marketing strategies, Email marketing is cost-effective.
- Save time and effort using email marketing to promote your business.
- Frequent and better communication with your audiences and users.
- Better tracking and analytics of Sales and User Engagement.
Why Get Started with Email Marketing?
All small businesses looking to grow should get into email marketing. Email campaigns are a great way to stay in touch with site visitors once they leave your website.
Here are some other benefits of email marketing:
- Increase Sales: Email campaigns are the perfect way to get people to come to your website and buy. Plus, email is known for outperforming both social and organic search traffic.
- Boost Repeat Visits: 96% of people who come to your website aren’t ready to buy on their first visit. But if you can get them to subscribe before they leave, you have another chance to encourage them to come back and make a purchase.
- Build a Loyal Following: Repeat visitors to your website are more likely to convert when compared to first-time visitors. That’s why campaigning to those that have visited your site before, and convincing them to come back, helps you build a larger following.
- Save Money: Email has one of the highest ROIs out of any marketing strategy. In fact, according to the DMA, for every $1 you spend on email marketing, you can expect an average return of $32.
How to Choose the Best Email Marketing Service
Choosing the right email marketing service that fits your needs is important for your business. Just because an email marketing company is popular doesn’t always mean that it’s the best solution for your needs. It’s easy to get overwhelmed with different choices since there are dozens of email marketing solutions on the market. That’s why we’re going to break it all down for you!
Here are a few basic things you’ll need to focus on when choosing an email marketing service:
- Ease of use: It’s important that the email marketing service you choose is easy to use and works with your business.
- Automation: Almost all services out there allow you to automate your email campaigns, but each one does it in a different way. Take a look at how different tools automate your campaigns and figure out if they help solve your needs.
- Industry: Some services are aimed at serving certain industries only. For example, ConvertKit was built specifically with publishers in mind. If that doesn’t describe you, then you’ll have to sign up for a service that better addresses your industry requirements.
- Pricing: Obviously, the tool you choose must fit your budget.
So, now that you know what to look for, let’s run an email marketing service comparison to see which one is best for your small business & blogging.
Best Email Marketing Services for 2021 (Compared)
Started in 2001 by Ben Chestnut, MailChimp is one of the most popular email marketing services on the market. MailChimp is more than just an email marketing service provider. Besides email marketing, it comes with all the important features that let you convert your visitors into subscribers and customers.
MailChimp’s features are powerful and affordable for marketers of all sizes, whether you’re a blogger, local business, or a company with off-the-charts growth. For example, you can create beautiful landing pages to convert your visitors into subscribers and paying customers.
Connecting MailChimp to your WordPress website or eCommerce store is a breeze. You can also find hundreds of integrations with apps you already use.
If you’re just starting out, you can sign up for their free plan up that allows you to grow up to 2,000 subscribers and 12,000 emails per month. As you grow, you can pay for more features for as little as $10 per month.
MailChimp is best for marketing beginners and other users who want an all-in-one marketing suite at an affordable price.
Founded in 1998, AWeber is the preferred ESP used by over 120,000+ small businesses, bloggers, and marketers from all around the world. It comes with all the essential tools you need to grow your email list. You can design email newsletters with the drag and drop builder, automate email sequences, and create mobile-responsive signup forms that look great on any device.
Best of all, you can integrate AWeber with your WordPress website, landing page builder, or opt-in form builder with ease.
Getting started with AWeber is easy. Just head over to AWeber’s website and sign up for a 30-day free trial. After signing up, you’ll get access to all their premium tools that help you grow your email list.
Support options include live chat, phone, and ticket-based emails.
Aweber offers a 30-day free trial to test the service.
The pricing starts at $19 per month for up to 500 subscribers.
AWeber is best for all marketers in general, especially those who’re just getting started with email marketing. [Click here to read In-depth Aweber Review]
GetResponse is an email marketing software that allows you to grow your email list with beautiful emails and high-converting signup forms.
With their modern and beautiful user interface, getting your email newsletter campaign up and running is easy.
Aside from email marketing, GetResponse is bundled with many online marketing features that help you grow your business. For example, you can create and host webinars on your site, build beautiful landing pages to turn visitors into customers, and more.
Support is provided by phone, live chat, and email.
GetResponse also publishes a lot of useful marketing resources such as courses, whitepapers, and videos that walk you through different aspects of email marketing.
If you’re looking for an email marketing software that comes with a beautiful and fast user interface, then GetResponse might be the right solution for you.
If you want to give it a try, you can sign up for their 30-day free trial. Pricing starts at $15 per month.
GetResponse is best for beginners and other marketers who also want a webinar marketing solution integrated with email marketing.
ConvertKit is a preferred email marketing service of several professional bloggers & affiliate marketers including Kulwant Nagi from BloggingCage.
ConvertKit is the best email marketing tool for bloggers and publishers. It was built specifically for online creators like bloggers, podcasters, and YouTubers.
With ConvertKit, you can create attractive forms and send custom-tailored emails to individual subscribers.
ConvertKit also makes email automation easy to understand for publishers. For example, you can use their visual automation builder to create powerful automated email funnels that help you guide a visitor through a value journey.
ConvertKit allows you to sign up for a free 14-day trial so you can test the service without any commitments. The pricing starts at $29 per month for up to 1000 subscribers.
MailerLite is an advanced email marketing software using the latest technology to help you grow your business. But it also makes it user-friendly enough that anyone can use it. It comes with a drag-and-drop email builder, the ability to create popups and landing pages, and easy integration with WordPress.
With MailerLite, you don’t need to have any coding knowledge. All you have to do is use the free newsletter templates to get started. You can generate leads using custom forms embedded on your WordPress site. In addition, enable the double opt-in feature to ensure subscriber consent and cut down on spam.
MailerLite is free for marketers that have less than 1,000 subscribers and send less than 12,000 emails per month.
After that, paid plans start at $10/month and increase as subscriber counts increase.
If you’re on a tight budget, then I strongly recommend MailerLite.
ActiveCampaign combines email marketing with CRM (Customer Relationship Management) and sales so you can send personalized emails tailored to individual users’ behaviors.
With ActiveCampaign, you can easily create eye-catching emails using their drag and drop builder. In addition, it even allows you to reach your subscribers on the go by sending SMS messages.
The ability to track onsite events makes ActiveCampaign unique from other services. For example, you can track custom event calls from within mobile apps, billing apps and more. All your customer data will be organized in a sales CRM that gives you a complete picture of your customers. You can use this data to create highly effective marketing campaigns and follow-ups.
They make WordPress integration easy, and they also offer free expert migration service from other email marketing services to ActiveCampaign.
ActiveCampaign offers a 14-day free trial to test the service.
The pricing starts at $9 per month for up to 500 contacts.
ActiveCampaign is best for marketers who want to level up their email marketing with a sales CRM.
EngageBay is an all-in-one marketing automation platform built for small businesses, bloggers & marketers. Capture every lead on your website, grow your engagement levels and boost your lead conversions. The software has built-in Email Templates to enhance your marketing campaigns. Get a 360-degree view of your customer through calls, emails, schedule appointment’s, track sales, and close more deals to optimize your business opportunities. The software integrates with Zapier, Pipedrive, Salesforce and more.
With Engagebay, all marketing tools are within reach, enabling users to quickly and efficiently reach out, attract, and engage website visitors and convert them into leads. The software’s wide range of sales and CRM capabilities help users nurture and accelerate the conversion of leads to actual customers. All these tools and features in one powerful, centralized platform.
SendPulse is a relatively new service which seems to have taken the email marketing industry by storm by providing some really innovative features at highly affordable prices. It seeks to bring unique features and an easy learning curve to the ESP market, making it an ideal option for beginners and professionals alike.
SendPulse is an integrated solution which offers bulk email, bulk SMS messages, web push notifications, and Facebook messenger allowing you to combine all 4 in your communication campaign. It is a cloud-based marketing solution for managing all your business tasks. In addition to these, you also get access to key features such as autoresponders, subscriptions forms, A/B testing, and email analytics. SendPulse also offers a free plan where you can send up to 15,000 emails per month to up to 2500 subscribers while having access to premium features such as web push and autoresponders. [Click here to read In-depth SendPulse Review]
Wrap Up: Choosing the Best Email Marketing Service
Email marketing tools are a must-have for an effective email marketing strategy for your business & blogging.
If you’re a small business owner who’s just getting started with email marketing, then Aweber is the best email marketing service for you. It comes packaged with all the features that you’ll need to grow your email list. Plus, you can make use of their 30-day free trial without any contract or commitment. That way, you can experiment and get to know their tools before you actually have to start paying.
If you have an eCommerce site where you want to personalize emails based on user behavior such as abandoned carts, first-time users, return buyers, etc., then we recommend that you use SendPulse.
If you are a professional blogger who wants to send automated emails that feel personal while increasing your engagement, then you should check out ConvertKit. It’s an email marketing service built specifically for bloggers and publishers.
If you are a beginner blogger with a tight budget, then I strongly recommend MailerLite.
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