Email Marketing: The Ultimate Guide For Beginners In 2019

Digital Marketing is consistently boosting and taking all the internet users (especially social media and email marketing) to the next level, it sounds good, isn’t it? But wait do you still waiting for someone who could tell you the correct and legit way to for having growth in email marketing…! You are at right place here I’ll tell you full details about email marketing.

As we all very well know that how technology is increasing day by day, new inventions are made daily. And due to these technologies, customers are attracted to other devices and other forms of communication. It has involved social media marketing as well as content creation, email marketing.

Today you’ll surely learn about how you could also grow your businesses and take up your businesses to the next level. Email marketing is one of the most powerful and legit ways to do marketing incorrect manner, the result you get is literally mind-blowing. You’ll get to know about how email marketing campaigns are being created, tips that should be followed during the whole process of email marketing and lastly its types which makes it easy to understand.

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Image Source: salesforce.com

What is Email Marketing?

Before we go further just let me tell you a few more things about email marketing and it exactly is?

Email marketing means reaching out to your customers or subscribers you had to shred their email addresses with you. After acquiring customers or subscribers email addresses you just need to promote your business or can also send more details about your businesses. This process is repeated upto when you get a sufficient amount of subscribers. It is one of the great and legit ways to acquire public attention.

It is one of the most effective marketing approaches because every specific approach who decides to share email addresses with you, it clearly shows their interest in your blog or business modules.

Email marketing is clearly known for compelling advertising strategy, as many of the businesses are been worked through this process which makes them successful you can also use it (not specific niche is required as it can be used in any of the niches).

The Reason You Need Email Marketing

If you want to know why email marketing is useful for your blogs or businesses here we’ll talk about a few things which are important to know if you are wondering.

  • It is a long term growth strategy in order to grow your blog or businesses, building a business which is perceived as a serious and also influential brand is very though (it’s not easy).
  • If you want to achieve the goal you expected it may require time to get it done. But surely it has benefits too with any investment. Dedication and consistency can help you the most in email marketing term.
  • If you are the person who wanted to build a brand of loyal customers without any investment in such case building an email list one of the greatest ways to get succeed. You can stay in touch with them for providing effective content to them as per the requirement.
  • Email marketing is very important for returning visitors. Building a community of returning visitors and customers is very important. A bigger email list can help you in achieving your goal ASAP.

The reason why the people get to subscribe to one’s business or website is they believe in your product or services which helps them in their personal life. If you consistently stay connected with your subscribers it will be good to be having a private conversation through email which will help you for gaining more visitors and subscribers.

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mailerlite-email-marketing

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What are your goals?

At the very you have to think about your primary goal about the email marketing campaign, it will help you to decide the use of email marketing for your businesses.

Through email marketing, you can bring more visitors to your website where you can provide or sell certain services as per need. It is a convenient way to make an invitation announcement of your business so that you can get more customers or visitors.

As per the Businesses, you’ll have to start working with a particular email marketing campaign. Here we’ll see all of the types and it’s uses.

How to decide a campaign strategy

Following are the types of emails you can use for your businesses as per need.

Newsletter

This is one of the famous and very useful email strategy which is generally used to show news. This strategy is usually used by the website whose primary source of revenue is been generated by ads. If you are the one who belongs to this category then newsletter would be a better option for you so as to increase visitors to your website.

Newsletter-medium

An Offer

Businesses which usually try to choose email offers belongs to the E-Commerce industry. The benefit for having an email list is specifically customers will get a notification if any offer will be there through email. Due to this your business and customer both will get profit.

An Offer

Increasing Awareness

Basically, it means an invitation sent out to your email list. If your company is providing some offer, webinar or just like that increasing awareness will help you the most. This is a combination of the newsletter and offers email. By doing this people may get enter into the event or just see it.

Increasing Awareness

Announcement

The announcement is perfect as a customer retention strategy. If you are selling any of the features to your subscribers then notifying them for providing new feature will help the users.

Announcement

Trigger Emails

This is the best approach for those who are deciding to leave your shopping cart. The best part about this is it is completely automated as it brings improvement in customer conservation system. Depending on one’s goal you can cycle several types of emails sent to your subscribers.

Trigger emails

Collect more subscribers

Following ways will help you for growing more email list efficiently.

Value In Exchange Of Money

Have you ever asked yourself why should anyone left their contact on your website? At the very first you should ask it to yourself as well as your marketing team. Work on creating certain changes may motivate people to leave their email on the website.

Pro using eBook is one of the great ways to get visitor’s email details. Rather than this, you can also create some of the offers which will help you out to get visitor’s email. These are the great ways to drive a higher number of traffic for gaining their email id so as to get more subscribers.

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Image Source: bloggingwizard.com

Reminding Users For Getting Subscribed

Just providing a single button on a website page is not a prominent way to attract users, you should have to remind the user to get subscribed by mentioning it again and again in a webpage. On some pages, you can make the button more prominent but users should be able to subscribe from any of the pages.

One of the best way to remind users for getting subscribed is to mention the banner on the header part of your website. Social media plays a vital role in doing marketing for your website/channel.

Reminding Users

Subscribe Button Should Be Noticeable

Subscribe button should be noticeable to the user so as to get the maximum amount of subscribers. This will increase the growth rate of the subscriber list which will help you to get more visitors.

You can use a different color to highlight the subscribe button, by doing such changes users can be attracted towards it by gaining attention. This will give them details about getting subscribe to your website, depending on the quality of your content on the website.

Subscribe Button Should Be Noticeable
Image Source: problogger.com

You Should Know Whom You’re Targeting

In the planning process, one should know about whom they want to get into the email list. One should make a detail suggestion to know the age and gender of the visitors. This will improve your value along with the easy task made for you to generate an email list.

Creating Email Marketing Campaign

One should use a proper template on the website

If you are looking towards the look of the website implementing a proper and attractive template would be a better choice. The template gives your website a good look and allows you to customize it well.

Title: Title is one of the most important part of any page of website one should have focused on it. Over time you should as creative as to create more possible email tiles. The title is the first thing which is seen by visitors to make it attractive as possible along with eye catchy. The more engaging email will help you for increasing the value of content.

While selecting templates one should try out experiments on various templates which will give you a choice to select the best out of them.

Email Length: Emails are different than the content of the website so it should be carried out with a short and clear message. It requires a few reading time so as to decide the users to get involved in it or not.

Language: Using clear and easy language will give your users a great experience so as it will be easy to understand. Simple language can help you in gaining more visitors.

Images: Including images in every post is one of a great way in order to achieve the attraction of the users. You can always showcase the images which that can offer you while sending it to the users. Don’t forget to make smaller images because plenty of people are going to receive your email on their smartphones or tablets.

Unsubscribe Button: It is freedom of choice which is given to the users, but sometimes it might be helpful when any of the fake users try to enter in your website, giving this button is optional and it totally depends on you.

Call To Action: The email receivers can already be known about your email by taking a look towards your title and description. Therefore they’ll be free to take action, so for this purpose, you must include a call to action in your email and make it easy to click on the link.

Email Authentication: This is another method to detect the scams in your website, it will keep you away from any scam. Rather than this, it will increase the trust of your customers on your brand as your email will become practically impossible to replicate.

By using the above strategies you will be able to create an effective marketing strategy. The more testing you do the more results you’ll get.

Measuring The Results

One of the great things I like about email marketing is it is measurable. This is very important because you can perform A/B testing which will help you to determine which is performing in a better way.

One of the best examples is you can select the template by testing it. The more you test effective results you’ll get. After you can select the one template which is performing well. Similarly, in landing pages, it can also be optimized to perform well.

Rather than this email automation tool will help you for understanding what your email open and click-through rates are. This will allow you for optimizing in a great way.

You can also track all of your optimizations done in your email marketing tool by reviewing it once again.

Using the right tools

Before get into email marketing tools that are going to help you easily manage your email marketing campaigns, I want to mention a tool that can help you with email list growth.

Optinmonster is a great tool that can be easily integrated with any website. Also, it works well with other email marketing services, making it an excellent choice. Furthermore, it comes with an abundance of useful features that will help you more easily grow your mailing list.

Here I suggest you two tools for email marketing management.

  • Mailerlite is a great piece of software that will quickly help you create amazing-looking emails. It comes with numerous templates. Mailerlite also includes data about need behavior of everyone on your email list, providing you with insight into the percentage of open emails and link click-through rates.
  • ConvertKit is another great tool that is aimed at professional bloggers. It also packs an enormous amount of features, making it an outstanding email management software tool. Automation, tracking and template building are all easy to perform with this tool, earning it a place on this shortlist. It can also be easily integrated into all types of websites.

Picking good email marketing management software is also important because it affects whether your email ends up in the customer’s Inbox or Spam folder. Choosing one of these three will help you avoid that issue from the start.

Conclusion

I hope that you’ve found this free email marketing guide useful. As you can see, with a couple of smart moves, you can create a cycle in which your mailing list is continuously going to grow. As the market is constantly changing, remember to use one of the abovementioned tools, as they will make it much easier for you to test, experiment with and optimize your email strategy for the best performance.

Good luck!!

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